Yearly Archives: 2004

Internet Marketing

Ian Lurie11 Nov, 2004

A Word About Bragging Modestly

“Brag Modestly” is one of the tenets of Conversation Marketing. Here’s a tale of someone who didn’t read the memo: In principle, a modest boast means you’ve gotten someone else to brag for you. Here’s an example: Me: Hi Fran, here’s this guy, Will, I told you about. He’s really good with search marketing and… Read More

Internet Marketing

Ian Lurie3 Nov, 2004

Behold, Internet Power

Well, the election’s over. Bush won handily, when you consider how close things were, and his gains over 2000. So why is that? The pundits talk of the Ground War, and President Bush’s appeal to the conservative right. But I don’t think that explains it. Now, I’m going to put all partisan feelings aside, here,… Read More

Internet Marketing

Ian Lurie6 Oct, 2004

Giving the Wrong Address

A cautionary tale from the vice presidential debate last night: Part of any conversation is the point at which you make a connection. Give the wrong address, and you’re hosed. Vice President Cheney, meaning to give the address for FactCheck.org, instead gave FactCheck.com. The latter redirects to an anti-Bush web site. Here’s an article about… Read More

Random

Ian Lurie30 Sep, 2004

RSS and the Debates: RSS Has Arrived

I just finished a short piece on RSS and it’s value as a marketing tool, and found this article on Wired. The Bush/Cheney campaign will use RSS to push a live feed to thousands of pro-Bush blogs, during the debate. From the Bush campaign site: “Track the debates on your personal Web site or blog… Read More

Internet Marketing

Ian Lurie30 Sep, 2004

Make a Connection With RSS

The Implications of RSS in a Marketing Environment The most tenuous moment in internet marketing comes when your audience is ready to leave your site. Will they come back? How will you keep in touch? The traditional answer is e-mail – a well-written newsletter is a powerful permission marketing tool that can inform, educate and… Read More

seo small Internet Marketing

Ian Lurie28 Sep, 2004

Content Management and SEO

I just published a short piece about content management-driven sites, search engine optimization, and why the two don’t have to be mutually exclusive. Having a good content management system is important in any Conversation Marketing campaign. So is SEO. It used to be the case that dynamic web sites were invisible to search engines –… Read More

Analytics

Ian Lurie27 Sep, 2004

Analyzing SEO Results

At first glance, measuring the results of a search engine optimization campaign seems easy: If you get a high rank for the keywords and phrases you’re targeting, then it’s working. If you don’t, then it’s not. But good, organic search engine optimization often brings unexpected results, by getting you high rank for terms you didn’t… Read More

Internet Marketing

Ian Lurie24 Sep, 2004

Reviewing JohnKerry.com

Courtesy of Wikimedia Commons I’m a Democrat. I’ll just say that right now. So what I’m about to say in this article is said in the best possible spirit. Senator Kerry, I really hope you win. I really do. But your web site is awful. Let me count the ways: Registration required? Let’s start with… Read More

SEO

Ian Lurie22 Sep, 2004

Quantifying SEO

Matthew Henry just completed a great article about metrics in search engine optimization. His two metrics – Relative Position Index (RPI) and Click-Through Prediction (CTP) – have helped me prepare and target search marketing campaigns for years now. Some of the math is a little daunting for a marketing guy like me, but the message… Read More

Internet Marketing

Ian Lurie10 Sep, 2004

The Colloquium

Editor’s Note: Lenora Edwards is helping build the concept of Conversation Marketing – as part of that she’s working with me in organizing and running the upcoming Conversation Marketing Colloquium. Read on to get her thoughts on marketing in general, Conversation Marketing specifically, and why dogs like dog food… I am so excited about our… Read More

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