Yearly Archives: 2006

Internet Marketing

Ian Lurie6 Dec, 2006

Keeping Your Edge

I worry a lot about losing my edge. After 11 years in internet marketing, I’m afraid of becoming, well, stodgy. Brian writes about this in his latest post. He’s right. Our web site is the least up-to-date of all of the sites we maintain. Why is that? I think it’s because keeping your edge (in… Read More

Internet Marketing

Ian Lurie5 Dec, 2006

Internet Marketing and Overspecialization

How much specialization is too much? I’ve started noticing whole new fields of internet marketing opening up: Blog marketing, social marketing, video marketing, and of course viral marketing (an oldie but still drives me nuts). Supposedly each of these focuses on a distinct space, and someone specializing in, say, Blog marketing, can do stuff that… Read More

Internet Marketing

Ian Lurie2 Dec, 2006

E-Mail Marketing: Building the House List

How do you build your house e-mail list?

PPC

Ian Lurie2 Dec, 2006

Paid and Unpaid Search: Together, Forever

Every few months a client comes to me and says “Now that I’m top 3 for Super Widgets in the unpaid rankings on Google, can we cancel my paid search listings?” Usually, no. Here’s two reasons: If you have a top-3 spot in the paid rankings, your competitors don’t. You’re denying them access to the… Read More

Drawing graph growing SEO

Ian Lurie30 Nov, 2006

Google Wigglin

Google appears to be doing an update right now (what they call a ‘data refresh’).
It’s not a full on Google Dance. I call it more of a Google Wiggle. So if you’re one of those folks who watches your rankings obsessively, whimpering every time you slip a spot, the next day or two may be a bit exciting…

Internet Marketing

Ian Lurie29 Nov, 2006

E-mail 101: Remember the House List

Don’t forget your existing customers and e-mail while you build sales for the holiday season…

Design & Development

Ian Lurie27 Nov, 2006

Usability Smackdown: Simply Accounting

Barry sent me a great example of horrifically bad usability: If You Have to Ask the Price You Can’t Afford it? He states the problem quite eloquently. Very briefly: If there’s no price, and no way to find out the price, and no way to buy online, would you pursue the matter any further, or… Read More

Internet Marketing

Ian Lurie27 Nov, 2006

Microsoft: Online PR Management?

Do you think Microsoft will deal with negative reviews of the Zune? Online? See this review in the Chicago Sun Times. Hardly a small-time publication. If I were Microsoft I’d: Write a detailed blog post breaking down the article and addressing each concern. Especially the one regarding the failed install. Acknowledge failure, then address it.… Read More

SEO

Ian Lurie27 Nov, 2006

Stunt Train SEO Manifesto

Gaping Void, best known for hilarious back-of-business-card cartoons, posted an SEO Manifesto. My favorite points: 2. It’s much easier to plan a website than to retrofit it. Understanding fundamentals makes it much more valuable when you hire a consultant or agency. I can’t tell you how many clients of mine have had to rebuild their… Read More

Random

Ian Lurie26 Nov, 2006

Top Replies by Developers When Something Breaks

We’ve all had a time when a developer tells us that their code is perfect, and something else is wrong. Right? Question is, how do you know whether they’re correct? Well, if the developer’s answer is on this list, you can call their bluff. Trust me.