Yearly Archives: 2006

clickblog Internet Marketing

Ian Lurie26 Nov, 2006

Blogging Resources

Neil Patel has a great collection of blogging resources here.

Internet Marketing

Ian Lurie20 Nov, 2006

Knowing When To Stop

Last night my family and I climbed into a Towncar for the ride from Newark Airport to the grandparents’ house. About 15 minutes out, the car’s engine started racing and the ‘check transmission’ light came on. A sure sign that the car’s transmission was about to fall out. The driver, not wanting to lose the… Read More

Internet Marketing

Ian Lurie10 Nov, 2006

What’s a Click Worth?

Everyone should know what a click to their website is worth. And everyone should know they’re spending less than that to get those clicks. Yet almost no one does. Which is sort of like landing an airplane when you’re not sure where the ground is. It’s not too hard, trust me. As an experiment, I… Read More

Random

Ian Lurie9 Nov, 2006

Factoid: Search Engine Market Share

In case you’re wondering: Google gets 44.1% of all searches right now. That’s up 7% over last year. Yahoo gets 28.7%. Down 1%. MSN gets 12.5%, down 3%. AOL gets 5.6%. Ask.com gets another 5.5%. All other search engines on earth fight over the remaining 3.6% of available search traffic. So if anyone ever calls… Read More

Internet Marketing

Ian Lurie3 Nov, 2006

Playing On One Buttock

I just watched Benjamin Zander speak about transformation, creativity and his book, The Art of Possibility. He made one point that really stuck with me: A great concert pianist will often sway and lean with their music. They’re lost to it, taking risks and not worrying, right then, about what the audience will think. As… Read More

Internet Marketing

Ian Lurie3 Nov, 2006

This Internet Thing May Work…

I’m at a convention for a client of mine right now. They just announced that the internet generated 9000 new customers for them during a 7-month test campaign run by us. Their last national campaign that did anything – a print ad in a perfectly-targeted magazine – generated 300. These customers cost them about $15… Read More

Design & Development

Ian Lurie30 Oct, 2006

Web Site Diets (Fat Free)

Seattle24x7 just published a piece I wrote about simplifying your web site, and why it matters…

SEO

Ian Lurie30 Oct, 2006

Google, Link Spam and Good Citizenship

Imnotadoctor writes that Google still seems to reward link spammers. For those of you who aren’t familiar with the concept, link spammers will build a site and then purchase or otherwise collect thousands of links from other, unrelated web sites, for the sole purpose of improving their search ranking. Google frowns (glowers, actually) on this… Read More

Internet Marketing

Ian Lurie30 Oct, 2006

Pyramid Marketing, 2: The Results

A few folks have very astutely asked me whether my test on http://www.mmmzr.com/ generated quality, targeted traffic. The answer is a qualified ‘yes’. So far I’ve received as much traffic in any 24-hour period as I usually get in a week. Average time on the site is down to about 3 minutes from 4 minutes.… Read More

PPC

Ian Lurie30 Oct, 2006

Pay Per Click: Time of Day Matters

Just finished an experiment with a client. First, this was the situation: They wanted the #1 position for their biggest keyphrase. But they couldn’t afford it – they received too many clicks in the course of the day. We reviewed their site and sales statistics, and noticed that most of their customers arrived at lunch… Read More