Yearly Archives: 2007


Ian Lurie18 Dec, 2007

Facebook Are Much Better Now

Facebook just got rid of ‘is’, I think. I may be totally out of touch, and maybe they made this change days ago, but I’m so excited! I can write a status line without ‘is’! Woo hoo! I now return to regularly-scheduled programming.


Ian Lurie17 Dec, 2007

Social Media Press Release: The Next Step (an HTML template)

If you’ve been following the PR world of late, you know that the social media press release (SMPR) has gotten a lot of attention. This update of the stodgy old press release tries to blend social networking, rich media and text into a single, self-updating landing page for the media. It’s a compelling idea. One… Read More

Design & Development

Ian Lurie17 Dec, 2007

Amazon Flunks Usability 101? Say it ain’t so…

Amazon needs to read GrokDotCom a little more. When creating links, use the words that call for action – the trigger words. Amazon failed to do that here: If you’re going to sign in, which words would you click? ‘Personalized recommendations’? Or ‘sign in’? Personally, I’d click ‘sign in’. But Amazon linked from ‘personalized recommendations’.… Read More


Ian Lurie16 Dec, 2007

Friday Book Review (On Sunday): Built To Last

Yup, a couple days late. I was out sick (missing my second consecutive company Christmas party). I just finished Good to Great: Why Some Companies Make the Leap… and Others Don’t. I read it after seeing how thought-provoking the book was for SEOMoz’s Rand Fiskin. It’s not a book about internet marketing. Not directly. But… Read More


Ian Lurie13 Dec, 2007

Test Your Web Team: The SEO Quiz

Update: The quiz tool I was using didn’t work quite as advertised, so I’ve just put the quiz right on the page. Correct answers are bracketed. Too often, web developers and designers say they’re SEO experts, when they’re not. As a client, you have to believe them – they’re the experts. So it can be… Read More

ga_beta Analytics

Ian Lurie12 Dec, 2007

New Google Analytics Features Rolling Out

Google Analytics is getting ready to roll out some cool new stuff. Looks like they’ve started. I went in to check the stats for my blog, and can now compare two metrics: This kind of comparison is very valuable. With it, you can check to see if, say, pageviews/visit remain stable with visits increase. If… Read More


Ian Lurie12 Dec, 2007

Dreaming About Internet Marketing

ImNotADoctor asks if I ever dream about SEO. Definitely not. However, I do dream, all too often, about internet marketing. Usually the dream goes like this: I wake up at 11 AM, realizing I’ve overslept. I jump in my car, frantic, trying to get to the office. But I keep getting lost. I try to… Read More

Test failure Internet Marketing

Ian Lurie11 Dec, 2007

7 Reasons Internet Marketing Fails

I’m on a list kick this week, probably because I’m surrounded by holiday shopping lists. Internet marketing is hard, but that doesn’t explain why so many campaigns fail. Here’s what I think goes wrong: Late starts. Internet marketing starts when you decide to build your web site. Not a week after it’s launched, when your… Read More

Internet Marketing

Ian Lurie10 Dec, 2007

10 Great Internet Marketing Excuses, and What They Really Mean

We’ve all used ‘em. I certainly have. Here are the 10 top excuses/lines you’ll likely hear from your internet marketer, and what they really mean.

I broke the eggs. But it's not my fault! I swear!

With understanding comes peace. None of these are making fun of anyone except myself, I promise.

Incoming links spike by 250% Analytics

Ian Lurie9 Dec, 2007

The Relationship Between Social Media and SEO

SEO and Social Media support each other: Higher rankings mean more visitors and more bloggers writing about you. More bloggers writing about you translates to more links, which in turn improve your rankings.
It’s easy to say, but hard to prove. The next time your boss/client is asking you why they should spend any time on social media (or SEO), show them this:

Incoming links spike by 250%