Yearly Archives: 2007

Design & Development

Ian Lurie27 Oct, 2007

Great Version of ‘Captcha’

I regard ‘captcha’ – those crazy letters and numbers you have to type in before submitting a form – as a necessary evil. But it’s definitely evil:

200710270904

I mean really, is that a ‘w’? Or a ‘u’ and a ‘v’? It’s a usability nightmare.

dusty attic copy Random

Ian Lurie26 Oct, 2007

Pardon the Dust

We’re in the midst of rebuilding the blog with a slicker template. Sorry if it looks a bit odd this weekend.

smiley copy SEO

Ian Lurie26 Oct, 2007

SEO Tactics: Keyword Diversification = Happiness

Brian over at Copyblogger has pointed out that depending on Google for your business model isn’t such a hot idea. And there’s a lot of hand-wringing right now about Google’s recent pagerank update. But Google generates 75% of your traffic, right? So you can’t exactly pooh-pooh them. As a compromise: Don’t depend on a few… Read More

SEO

Ian Lurie25 Oct, 2007

Search Engines Are Structured Thinkers

Note: If you’re a veteran SEO person, this article is probably too basic. Read if you like, but this is meant as an introduction to how search engines ‘think’. With all the hysteria lately over Google’s pagerank changes, I thought a refresher on basic search principles might be helpful. Search engines are hierarchical beasts. They… Read More

Internet Marketing

Ian Lurie25 Oct, 2007

2 Questions About the Facebook Microsoft Deal

How will this impact the little guys (like me)? When Google partnered with MySpace, they started running their PPC ads on MySpace, creating instant access for all Adwords advertisers. So far, Microsoft’s cooperation with Facebook has led to ad opportunities with minimum buy amounts of $50k or so. Is this going to change? Is Facebook… Read More

Internet Marketing

Ian Lurie24 Oct, 2007

Great E-Mail Marketing by Performance

Things go wrong. Sites break. Sometimes, though, a web marketer finds a way to make lemonade. I like Performance anyway, but now I really, really like them:

Random

Ian Lurie24 Oct, 2007

Blogging Tip #1: Don’t Post Angry

I broke the cardinal rule of blogging Tuesday: Don’t post angry. In my We’re All Idiots post, my tantrum poked at Robert Gorrell’s post about Viral Marketing and Word of Mouth. In my haste, I was unclear: GrokDotCom, Seth Godin and co. are the folks who invented these terms. When they reference Word of Mouth… Read More

Analytics

Portent Staff24 Oct, 2007

Guest Post: Online Democracy Must Die

Darwin, Cyberspace, and Oprah’s Book Club Note from Ian: Jade is senior copywriter and creative lead at my company. Like me, she often wonders if we should take people’s internet connections away… If author Francis Bellamy* lived today, the Pledge of Allegiance would probably be changed to read “and flickr and facebook for all.” Indeed,… Read More

SEO

Ian Lurie24 Oct, 2007

Google Pagerank Made-Up Mayhem

There’s a veritable storm of blog posts going around right now regarding a sudden drop in Toolbar Pagerank for a bunch of sites. Marketing Pilgrim, Problogger, Center Networks, Blogstorm and even the normally thoughtful Copyblogger (sorry Brian – my bad) are all sounding a bit shrill. Let me clue you in to something: Toolbar pagerank… Read More

Random

Ian Lurie24 Oct, 2007

Speaking at SMX Stockholm

I’m speaking in Stockholm next week at Search Marketing Expo. I’ll be focusing on reducing waste in PPC campaigns – particularly PPC campaigns without clear conversion goals. If you’re a publisher who counts on user engagement, rather than sales, leads or signups, this will be particularly relevant to you. Here’s my blurb so far: PPC… Read More

Random

Ian Lurie23 Oct, 2007

Tip of the Day: Check How Your Feed Looks

Update: Of course, had I read further, I would’ve seen that Matt already knew about the problem, and that it was being addressed by Feedburner et al. Cough cough… One of my daily reads is Data Mining. Just today, though, I saw that their feed has, uh, decayed a bit in Google Reader: Always check… Read More

Internet Marketing

Ian Lurie22 Oct, 2007

We’re All Idiots

Note: I’ve had a bad day. A very, very bad day. One that, after a good night’s sleep, will fade away. But for now, it counts as bad, bad, bad. So take this with a grain of salt. That being said… Another note: I posted angry. Now I am eating crow, here. Are we all… Read More

Random

Ian Lurie20 Oct, 2007

User Generated Content: Tools and Techniques

As part of the Stump Ian series, Tom asks: “What are the most promising new technologies for user-generated content and conversation on niche e-commerce sites? I’m considering, blogs, reviews, gift registries, wish lists as old hat.” Technology: Mobile is Growing (slowly) Tom, the technology I’m most excited about is mobile. At Portent we’ve experimented a… Read More

Analytics

Ian Lurie19 Oct, 2007

Google Analytics Certified!!!!

A nice way to end the week. My company is officially a Google Analytics Authorized Consultant. Pretty prestigious company, and there are only 14 of us in North America. Hopefully this will mean more cool tutorials on new features right when they come out.

Random

Ian Lurie18 Oct, 2007

Feedburner Down: No One’s Perfect

Feedburner is dead at the moment: Somewhere, someone is running around screaming at the development team while they mutter curses at the gods that spawned them. I’m OK with this kind of thing. It makes me feel better to realize my company isn’t the only one who has days like this…

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