Yearly Archives: 2008

linespacing Design & Development

Ian Lurie20 Feb, 2008

5 Easy Tips for Web Typography

Web typography is an art that I’ve never totally grasped – I have to be honest. But I have learned some basic rules worth remembering: 1: Line Spacing Always use at least 1 full line between lines of text, like this: On my blog, I use 1.5em. Reading online text is a pain – wider… Read More

Design & Development

Portent Staff20 Feb, 2008

QA is Like being a Priest in World of Warcraft

(A quick note: If you don’t know World of Warcraft, skip about 4 paragraphs down. If you do know it, it’s thoroughly worth reading and pertinent. We at Portent love to geek out now and then.) My best friend and her boyfriend recently started playing World of Warcraft, so I’ve reactivated my account after a… Read More

Internet Marketing

Ian Lurie19 Feb, 2008

Bragging About My Kids, er, Team

The father loves to brag about his kids (as I do). The CEO loves to brag about his team. I’ll spare you the kids. But I do want to introduce some of the team, and brag about their accomplishments. Tracy Beach is our COO and one of our creative leaders. He’s been with Portent since… Read More

New icon blue glass, isolated on white background Design & Development

Ian Lurie19 Feb, 2008

A New Look for Portent Interactive

We just launched a new look for my company, Portent Interactive. I lost the battle to keep my picture the hell off the site. I did win the typographical battle though, so we opted for a larger typeface. We’ve also added a (gasp) blog where the Portent team can dwell on everything from design to… Read More


Ian Lurie16 Feb, 2008

Things That Make You Go Hmmmmm…

Are you kidding me? What web browser should I be using? This is like saying “eat anything except the food”…


Ian Lurie16 Feb, 2008

Social Media Press Release: Are You Contributing?

A few other blogs have picked up my XHTML Social Media Press Release template. Just a couple here: Reed Media If you’re using the template and making changes, cool! Please send me your ideas, though, so I can continue to improve it.


Ian Lurie15 Feb, 2008

Truthiness and Getting Fired: What’s an Agency’s Role?

I may be engaging in excessive honesty in this post. If you’re a client, or thinking of becoming one, you’re getting a look at the closest thing to dirty laundry that Portent has. Some folks might tell me this is a bad idea. I disagree – there’s a valuable lesson here. We got fired today.… Read More

myspine Random

Ian Lurie15 Feb, 2008

Ignite! Seattle Appearance Cancelled On Account of My Spine

Sorry all. My now infamous burst discs have flared up rather badly. I’m uncomfortable and even grumpier than usual. Rather than show up at Ignite! and babble like a moron stoned on Vicodin, I’ve decided to skip it.


Ian Lurie14 Feb, 2008

How do I love thee? Let me count the ways…

Valentine’s Day is the greatest marketing scheme ever created. As a marketer, I can respect that. So I used a Valentine’s Mad Libs creator my company developed to write one to my first professional love, internet marketing: Dear Internet Marketing, My love is like a hot red Google Logo. Your tibia is timelessly beautiful and… Read More

cm_subscribers Featured

Ian Lurie13 Feb, 2008

Saying Thanks: Internet Marketing Requires an Audience

I wanted to say thanks. One year ago, Conversation Marketing received 3100 unique visits in February. This year, I’ve already got 8,200, and am on track to have 18,000 unique visits in February. Last year, I had 20 RSS subscribers (not tracked in Feedburner, so the graph below doesn’t include it). This year, I have… Read More

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