Yearly Archives: 2008

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Ian Lurie8 Jan, 2008

11 Internet Marketing Trends to Ignore for 2008

Sure, I could try to predict what’ll work in 2008. But I’ll point to things like great marketing copy, audience measurement and analytics, your eyes will roll back in your head and my subscriber count will fall even further. It’s much more fun to point out what’ll flop in 2008. Here are the Internet Marketing… Read More

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Ian Lurie7 Jan, 2008

10 Steps to a Sound Internet Marketing Strategy

You need an internet marketing strategy, even if it’s just “sell lots of stuff”. Here’s how you do it: Tear up the old marketing plan. Chances are, if your company’s been around for a few years, someone wrote you a marketing plan. It probably has an executive summary, spans 3 years, and cost a lot… Read More

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Ian Lurie5 Jan, 2008

3 ‘Viral’ Projects

I don’t like the phrase ‘viral marketing’. If marketing works, it’s viral. If it doesn’t, it’s not. However, my team just completed three projects that are worthy of the title: PPCVillain.com, a hilarious look at how not to conduct a PPC campaign. Watch the first tutorial video – it’s worth it. DesigningWithGod.com, a blasphemous yet… Read More

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Ian Lurie3 Jan, 2008

Internet Marketing Calculator: OS X Dashboard Widget

I have an amazing team working for me at Portent. They just finished a super cool Mac OS X Dashboard Widget that includes three internet marketing calculators: An ROI calculator: A cost per click calculator: And, my favorite, a click value calculator: It’s based on the click worth calculator I created way back.

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Ian Lurie2 Jan, 2008

Video: Google Webmaster Tools (Reality TV Version)

Google’s webmaster tools are a great search marketing tool. But they’re also a fantastic internet marketing tool, because they let you peek into the heads of your audience, and see how search engines (and probably your customers) are classifying you. I recorded a brief video about it, and provided some quick guidance on getting set… Read More

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