Yearly Archives: 2008

Copywriting

Ian Lurie24 Oct, 2008

A Copywriter’s Guide to Semantic Markup

Copywriters are a weird, weird bunch. They fearlessly crank out pages of great prose – an activity that terrifies most people – but are horrified when I mention something like ‘semantic markup’. The concept of a heading tag reduces the best writers to a mass of quivering jelly. Well, for all you writers out there,… Read More

Copywriting

Portent Staff24 Oct, 2008

How to Use Dating Bible’s “The Rules” to Succeed in Internet Marketing

Become an internet marketing creature unlike any other Times are tense, and now more than ever, you feel the burden of needing that ever-elusive advantage over the competition. If you’ve overdosed on tipping points, purple cows, and cheese-moving, it’s time to turn to the true treasure-trove of internet marketing secrets: the dating bible “The Rules”… Read More

Stone Face Internet Marketing

Ian Lurie23 Oct, 2008

Of Mythology and Marketing

There’s a difference between mythology and marketing. Mythology is what makes people say “I don’t know why, but I just need a web site”. Or “We should add some social media stuff to our site”. Marketing is what makes people say “We have a national audience. A web site will help us reach them”. Or… Read More

paulson-headline Featured

Ian Lurie20 Oct, 2008

How To: Write an Internet-Ready News Headline

When you write a headline for an online news story, follow three rules: Length isn’t (as much of) a constraint. In print, you have to make your headline fit a certain number of column inches. Online, you can add a word or two. Or three. Or even four. Don’t keep a headline short and uninformative.… Read More

su-banned-thumb-500x389 Random

Ian Lurie20 Oct, 2008

StumbleUpon Banned Me

[Update: After about 2 weeks, StumbleUpon lifted their ban on me and several of my staff. My guess is that our single office IP address flagged something in their spam algorithm, and after human review they let us back in. If you get banned, and you haven't been spamming, send them a note explaining what… Read More

Featured

Ian Lurie17 Oct, 2008

10 Ways Internet Marketing Is Like a Ruptured Disc

Just about a year ago, I ruptured two discs in my back and herniated another. Or at least the doctor found them a year ago. Who knows how long I was carrying them around like little ticking tissue time bombs. Gimping yourself that thoroughly makes you think. In fact, you can’t do much except think.… Read More

PPC

Michael Wiegand16 Oct, 2008

The AdWords Quality Score Hammer Has Fallen, Now What?

Google AdWords is a mystical beast sometimes, capable of dumbfounding and goring the best of us. My cost-per-click cohort, Elizabeth, kindly tipped us off to Google’s most recent Quality Score update – and it appears the latest changes are starting to affect the paid search landscape in a big way. For some, scores have dropped… Read More

Random

Ian Lurie15 Oct, 2008

Internet Marketing Webinar: Canceled

Was it my deodorant? Response to my internet marketing webinar was, well, kind of embarrassing, so I canceled it. I’m going to slink off to my cave and nurse my wounded ego:

cattle-email-bad2 Internet Marketing

Ian Lurie14 Oct, 2008

Become a Spammer: Learn Better E-mail Marketing Habits

When I say ‘become a spammer’ I mean it in the FBI/Mulder profiling way, not the Buy-lots-of-servers-and-send-out-millions-of-messages-an-hour way. You can become a far better e-mail marketer if you study really crappy e-mail marketing. All those e-mails that look like they were written by a troupe of crazed chimpanzees hold invaluable lessons in how to: Get… Read More

Featured

Ian Lurie13 Oct, 2008

17 Features for E-Commerce Success

If you read my previous post, you know I’m pretty angry right now. I don’t like seeing good people get lousy service, especially when it hurts the future of their business. So I’ve channeled that anger into a list of things that any competent internet marketing type should include in an online store. If you’re… Read More

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