Yearly Archives: 2009

wm dummies Random

Ian Lurie13 Mar, 2009

Portent Team Co-Publishes a New Dummies Book

A proud day at Portent: Elizabeth Marsten (our lead PPC guru) and myself worked with three other authors to publish Web Marketing for Dummies All-in-One. I won’t belabor it, but I’m allowing myself a brief bit of pride. I wrote about 400 pages of this 800+ page book. I’m particularly proud, though, that one of… Read More


Ian Lurie13 Mar, 2009

Web Marketing For Dummies Unboxing Shoot

I admit, I am way too excited about the new book. But it arrived today! Like any obsessed nerd, I decided to take a bunch of photos while I took the new book for a test drive: First Look Here it is, fresh outta the box: Proof positive that Elizabeth and I did write part… Read More

referrer analytics Analytics

Ian Lurie12 Mar, 2009

Google Analytics Tutorial: Referrer Analytics

I just completed what I hope will be the first of many 5-minute video tutorials. This one is about Referrer Analytics using Google Analytics. It replaces an older tutorial that used the old Google Analytics interface. In it, I describe how to figure out: Who’s sending traffic to your site. Specific pages on other sites… Read More


Ian Lurie12 Mar, 2009

Final Web Marketing for Dummies Book Cover

The finalized Web Marketing All-in-One Desk Reference For Dummies book cover is now complete: I am very excited. Amazon claims they now have ‘em in stock. I just ordered 4. How many have you ordered?

Internet Marketing

Tom Schmitz11 Mar, 2009

Notes from Danny Sullivan Keynote at SEMpdx SearchFest 2009

These are my notes from Danny Sullivan’s keynote address to SEMpdx’s 2009 SearchFest on March 10, 2009. Danny Sullivan’s All Request Keynote at SEMpdx SearchFest 2009 Definitions SEO = Organic PPC = Paid SEM = Everything, both paid and organic What type of SEM are you? Link builder? Social Media? There are a lot of… Read More


Elizabeth Marsten6 Mar, 2009

Keyword Resource Tools that Aren’t Keyword Tools

We’re all very well familiar with Google’s myriad of keyword generation tools, be it within the AdWords interface, the external keyword tool, by URL, by similar keywords, by topic or the new “search based keyword tool.” Then of course each search engine has it’s own keyword tool generator, add in the Wordtracker, Wordstream and Trellian’s… Read More


Ian Lurie5 Mar, 2009

12 Ways SEO is Like Bacon

Everyone loves it. Some people try to say they hate it. That just means they love it even more. Overindulging may cause a heart attack. It’s more expensive than you might think. Some bacon comes from horrifically dirty muck-dwelling animals. SEO sometimes comes from the same place. Bacon fills your house with the delicious aroma… Read More

Internet Marketing

Ian Lurie4 Mar, 2009

The Three Kinds of Optimization

To me, internet marketing is comprised of 3 kinds of optimization. I’ve built Portent around these three areas – if you’re considering working with us, this is another way to look at our approach. The three types are: Site Optimization This is the least-known, at least by this name. We practice site optimization when we… Read More

seo-copywriting-book Featured

Ian Lurie3 Mar, 2009

Notice: SEO Copywriting eBook Price Change in 24 Hours

When I wrote my SEO Copywriting guide I released it under the Creative Commons and sold it for five bucks. Well, I’ve gone a bit mercenary and am going to try to actually make some decent money on the thing, so fair warning: Tomorrow night the price will go up to $7 (gasp!). More important,… Read More

offline online Featured

Ian Lurie2 Mar, 2009

Offline to Online Marketing Webinar Now Available

Slideshare saves the day. After spending 3 days trying to convert this presentation to a slides-with-audio recording, dealing with endless Keynote bugs, I had given up. I uploaded the slides sans audio. But then I noticed Slideshare lets me sync up audio with the slides. Woo hoo! You can listen to the audio-only version here:… Read More

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