Yearly Archives: 2009

jquery Design & Development

Ian Lurie4 Feb, 2009

4 Cheats For Faster Web Site Rollouts

I’m lazy. It’s a good property in a geek. So I try to avoid repetitive work. But in my line of work you end up launching lots of sites, most of which don’t have to win design awards. They just have to be super-easy to use. Here are a few tools that, whether you’re just… Read More

SEO

Tom Schmitz2 Feb, 2009

Are Long Tail Keywords Dead?

Are long tail keywords dying? I’m just asking? I started using long tail keyword strategies well before Chris Anderson’s book arrived on the scene. Back then I called them embedded keywords. And yes, for the sarcastic readers, this was long before the Iraq war too. I coined this phrase because a more popular keyword was… Read More

google-made-a-mistake Featured

Ian Lurie31 Jan, 2009

Google Errs: End Times Upon Us

Early this morning, if you went to do a search on Google, every listing had a link that read “This site may harm your computer.” Apparently, the entire internet was infected. Or, if you have a shred of common sense, like one of my clients who e-mailed me, you immediately realized there was a glitch… Read More

Internet Marketing

Ian Lurie30 Jan, 2009

10 Best Subject Lines Of the Week

I’ve decided to start a new segment: 10 best e-mail marketing subject lines of the week. It’s completely sarcastic, by the way. I’m sure you’re shocked. This may be a one-time segment, depending on response, so enjoy: Bring business directly to you, online! I’ve never heard that one before. What time is okay for you.… Read More

Random

Ian Lurie27 Jan, 2009

We’re hiring: Copywriter/Social Media addict wanted

Copywriter/Social Media Strategist About Portent Interactive Like a clever viral ad, our upbeat internet marketing agency provides an atmosphere of effortless fun and seamless ingenuity. Like any good moderator, we are canny and selective about whom we target to join our close-knit community. Critical thinkers. Quirky characters. Shameless geeks. People who thrive in a choose-your-own… Read More

black book in row isolated Featured

Ian Lurie25 Jan, 2009

33 Books An Internet Marketer Must Read

This is my internet marketing reading list: Books I’ve read over the years that really helped me get going. I’ve put them in the order I’d read ‘em, if I had it all to do again. They start with broad marketing concepts and then focus in, first on internet-specific and then on discipline-specific stuff. You… Read More

SEO

Tom Schmitz23 Jan, 2009

The Microsite Mistake Macro Fight

Microsite Macro Fight! Today Rand Fishkin over at SEOmoz published a video proclaiming that microsites are a bad idea. Then, Michael Martinez, from Visible Technologies, countered that microsites can be effective on his SEO-Theory blog and his Best-SEO blog. What gives? Who’s right? Actually, they’re both correct. What is a microsite? You create a microsite… Read More

Internet Marketing

Tom Schmitz23 Jan, 2009

It’s 2009! Are You Ready to Fail?

How’s that web site thing working out for you? If you market a business, knowing how people use the Web and how people might find your web site and how they want to use it is critical. Notice I wrote might find and how they want to use it. Face facts; it’s not about what… Read More

Featured

Ian Lurie22 Jan, 2009

Internet Marketing is About The Narrative

“OK, but how do we know what you did helped our business? Maybe it was a coincidence.” Just writing that caused me to hurt my head pounding it against the bulkhead of this airplane. I’m currently on an Alaska Airlines 737, en route back to Seattle after a travel week that felt like someone was… Read More

guinea-pig-semmys Random

Ian Lurie21 Jan, 2009

Whine! And Cheese! I’m in the Semmy’s, so vote dammit

OK people, it’s time to put up or shut up. I’ve come in second in landing page competitions. I’ve gotten my butt kicked in the Shorty Awards. I got thumped repeatedly in the Webbys and was summarily flushed down the toilet in public at last year’s SearchBowl. I’m always the bridesmaid, never the bride. Or,… Read More