Yearly Archives: 2009

local-search-result-yahoo-thumb-500x321 Featured

Ian Lurie20 Jan, 2009

Local Search Optimization

This is part 5 of a series of articles on universal search. If you don’t know what universal search is, read this article first. If you just want to catch up, read the previous posts about image and video search optimization, product feed optimization and news search optimization. Local search dominates the results on every… Read More

PPC

Elizabeth Marsten19 Jan, 2009

Is the AdWords Keyword Performance Module of any use?

A couple of months ago, Google AdWords launched another tool to their already hefty arsenal of pay per click optimization and monitoring devices: the keyword performance module. If you already know what that is, great! Let me know what you think about it. If not- it can be found on your Campaign Management tab under… Read More

Random

Ian Lurie19 Jan, 2009

Portent Top 10 SEO, PPC Firm Of 2008

I don’t brag on this blog, much, but this one’s worth a mention: TopSEOs ranks about 2000 sites every year. They chose Portent as the #10 SEO company in the US, and #8 PPC firm. I know. We’re under-achieving. What happened to #1? Where’s the love? Joking aside, I’m excited and very proud of my… Read More

news-search-us-air Featured

Ian Lurie16 Jan, 2009

News Search Optimization: Great For a Select Few

This is part 4 of a series of articles on universal search. If you don’t know what universal search is, read this article first. If you just want to catch up, read the previous posts about image and video search optimization and product feed optimization. Google and Yahoo blend news search results into their universal… Read More

product-search-tennis-balls Featured

Ian Lurie15 Jan, 2009

Product Feed Optimization: It’s painful. Suck it up.

This is part 3 of a series of articles on Universal Search. If you don’t know what universal search is, read this article first: click here. If you just want to catch up, read yesterday’s post about image and video search optimization, too. I hate spreadsheets. Especially endless ones with thousands of rows. So you… Read More

Featured

Ian Lurie14 Jan, 2009

Image and Video Search: How to optimize (as best you can)

This is part 2 of a series of articles on Universal Search. If you don’t know what universal search is, or think blended search is a new kind of foo-foo drink, read the first article: click here. I am an authority on Snidely Whiplash. Betcha didn’t know that. I didn’t either, actually, until Google Image… Read More

guinea-pigs-blended Featured

Ian Lurie13 Jan, 2009

Universal Search, Lesson 1: Why You Care

I’ve decided to write a series of articles about how search results work. This may seem absurdly basic, so try this test: If I say “blended search”, and the first thing you think of is a margarita, then you need to read this series. Search results pages (SERPs, to us geeks) have changed a lot… Read More

PPC

Elizabeth Marsten12 Jan, 2009

Microsoft AdCenter Finally Brings Us Custom Date Ranges

Are you tired of having to run a report in AdCenter every time you want some stats that aren’t: Yesterday, Last 7 Days, Today, This Month, Last Month, Last 3 Months, Last 6 Months, This Year, Last Year or Entire Time? Or in my case, I’m tired of deciphering just what would be 3 months… Read More

Internet Marketing

Ian Lurie12 Jan, 2009

Be An Internet Marketing Jedi

The ideal internet marketer would be a Jedi Knight. Not because she could lop off the heads of hapless competitors (although that would be cool), but because she could move through the complexities of an internet marketing campaign with zen-like effectiveness. She could also fight off the Dark Side, which schemes to destroy all internet… Read More

help Random

Ian Lurie9 Jan, 2009

Some Help, Please

I’ve just had to let 4 employees go. We’ve lost four clients in 2 weeks thanks to the economy. While we may replace that business fast and get everyone back on board, I’m listing their qualifications here. If you know a Puget Sound-area position for them, or of contract work they can do, please contact… Read More