Yearly Archives: 2009


Ian Lurie30 Nov, 2009

9 copywriting ideas to get you started

OMG I CAN’T THINK OF WHAT TO WRITE!!!!!! We all say it. Truth is, it’s not that you can’t think of what to write – you don’t want to think of what to write. Every day you’re bombarded by potential ideas for articles and blog posts. Here are a few I’ve used time and again:… Read More


Ian Lurie26 Nov, 2009

Filtering isn’t enough: Why your social media strategy failed

Filtering isn’t enough. 99% of social media users don’t get it, though, so their attempts at outreach fail. Filters are passive. Some stuff passes through. Some stuff doesn’t. But a filter doesn’t add anything. Most bloggers grab lots of links, post ‘em up on the page and leave it be. Or they write something like… Read More


Portent Staff25 Nov, 2009

I Went To Pubcon 2009 And All I Got Was This Lousy Matt Cutts

A Horror Story by Evan Fishkin Recently, I’ve been asked a lot of questions about PubCon, (which is one fantastic search marketing conference!), but just one keeps repeating: “Why Evan, would you let Matt Cutts shave your ‘Curls of Righteousness’?” (witness the horror) For the hungry masses, yearning for answers to questions so long contemplated,… Read More

schmuck Internet Marketing

Ian Lurie19 Nov, 2009

11 ways to be a schmuck

Use Twitter auto-follow tools. Cut other people down. Sell products you know are crappy. Don’t take advice. Ever. WRITE E-MAILS IN ALL CAPS. Misuse words. Amelioratingly. Latch onto one idea and don’t let go. Two legs good, four legs baaaaad. Whatever you do, never admit you’re wrong. Whatever you do, never stop reminding others of… Read More

slowloaddeath SEO

Ian Lurie18 Nov, 2009

The speed factor: Google algorithm change favors small business

I’m here tonight to clear up a little misconception: Douglas Karr wrote an article a few days back titled “Is Google really trying to make the web better?” He talked about Matt Cutts’ implication at PubCon that site load speed is becoming a search ranking factor. Karr implies that this favors businesses with deep pockets,… Read More

powerpoint-plague-traffic Featured

Ian Lurie17 Nov, 2009

7 Tips for StumbleUpon Success

If you want to learn about StumbleUpon and what it is, read my previous article about Stumbleupon traffic quality.. StumbleUpon is my friend. In a weird, they-just-showed-up-and-were-nice-to-me kind of way. I’ll write an article about, say, The Plague that is Powerpoint. Nothing happens. I shrug and move on to the next piece. Then BAM, weeks… Read More

pubcon09 Featured

Ian Lurie16 Nov, 2009

7 Reasons PubCon is a must for next year

I go to conferences, eat the dry sandwiches, sleep in the hotel room and then head home. Usually, it’s a wash – I learn a thing or two, bounce around outside the circles of the ‘in’ people like the smallest puppy in the litter, and that’s it. This year, though I went to my first… Read More

ebaykeywordtool Featured

Ian Lurie12 Nov, 2009

Using eBay as a keyword research tool

Quick post tonight: I’ve been using eBay’s keyword research tool for a while now. It may just beat the more established toolsets when it comes to commercial keyword research. Here’s how you use it: First, go to Type in your query: When you click ‘submit’ you’ll get a report like this: The ‘Popularity’ column… Read More


Elizabeth Marsten12 Nov, 2009

Evan Fishkin’s PubCon 2009 Head Shaving by Matt Cutts

Check out Portent Interactive’s own Evan Fishkin at PubCon 2009 in Las Vegas, NV. Evan’s head was shaved by Google’s Matt Cutts due to a lost bet. Evan bet Matt that no one would submit a spam site to Google’s interactive site review. Clearly, someone did. And no, the bet had nothing to do with… Read More

warning Internet Marketing

Elizabeth Marsten12 Nov, 2009

Don’t Market to Me like I’m a Prostitute

While this is a true story, it took me awhile to stop being creeped out and make the connection to how this could apply to internet marketing. Once while home was a mere four blocks from a friend’s house (granted I crossed a major avenue in which prostitution is a known issue, but 35 blocks… Read More