Yearly Archives: 2009

Design & Development

Ian Lurie27 Sep, 2009

10 Words on a Line, Please

Reading online ,10-15 words on a line is best. Don’t take my word for it anymore. I’m tired of arguing with you. Just go over and subscribe to the Designer Bookshop Newsletter. They’re design geniuses, and they say stuff like this: It is important that the columns are set to a length that is “proportional”… Read More

healthyhalo Internet Marketing

Ian Lurie25 Sep, 2009

Call to action matters: Site Review #4

This week we review HealthyHalo.com. I focus in particular on the call to action, with a light sprinkling of SEO at the end: Call to action: CM Site review #4 from ian lurie on Vimeo.

goldfishtweet Random

Ian Lurie24 Sep, 2009

Things I learned this week

Google confirmed they ignore the keywords meta tag. Thank you thank you thank you! Seth Godin makes mistakes. At least, according to Danny Sullivan and Lisa Barone. And me, if it matters. You still rock, Seth, but own up, OK? Google will never, ever give up on social media and wiki stuff. I cannot care… Read More

313px-Google_Sidewiki_Screenshot Random

Ian Lurie23 Sep, 2009

Google Sidewiki Hacks

Already found two useful hacks in Google Sidewiki, although I still wonder why it’s around. Make links work If you create a link in a Sidewiki entry, Google adds on some annoying extra stuff, so that: www.portentinteractive.com/services.htm becomes www.portentinteractive.com/services.htm&sa=D&sntz=1 That’s an invalid link, and it’ll give you a 404 error every time. The fix is… Read More

broad-session-based PPC

Elizabeth Marsten23 Sep, 2009

Dear Google, Please Give Me Back My Money

Dear Google, I was going through my search query reports the other day and noticed that more and more I am seeing these broad match (session based) results. Interesting. I know that there is no opt out button for this and like my fellow SEMs am in a bit of an annoyed snit, but since… Read More

sidewiki-webmaster-post Featured

Ian Lurie23 Sep, 2009

Google Sidewiki: Why?

Since no one at any major search engine gives a flying crap about me, I didn’t get an advance look at Google Sidewiki. This is an imaginary interview between me and the Google PR guy who, if he had given a flying crap about me, might have called to demo the tool: PR Guy: You… Read More

adsense-fail-burn-money PPC

Ian Lurie22 Sep, 2009

AdSense: Sometimes, Relevance Gets FUBAR’d

And now, a comedic interlude courtesy of Google AdSense: That FOREX trading banner showed up at the top of yesterday’s post, 10 Surefire Ways To Burn Money. If I’m the advertiser, I’m clicking ‘exclude’ in AdSense right now. Of course, most folks never even check their reports. Which is yet another great way to burn… Read More

Featured

Ian Lurie21 Sep, 2009

10 Surefire Ways To Burn Money

Hire one contractor to design your site, then send the development work to an offshore company. Guaranteed to produce a Frankenstein monster every time. Make your IT/development team build the entire site, with little or no input from the sales, marketing or fulfillment teams. You’ll spend at least twice the initial development cost on post-launch… Read More

setster Random

Ian Lurie20 Sep, 2009

Set a 1-hour SEO Consult Appointment With Yours Truly

Want a 1-hour SEO consulting call with me? Use this widget: By the way, this uses a cool new site called Setster.

onlinefloorstore Featured

Ian Lurie18 Sep, 2009

In SEO, Details Matter: Site Review #3

This week’s site review is OnlineFloorStore.com – a solid web site that needs an SEO tuneup. Michael Weigand and I reviewed it together: Site Review: SEO Details Matter from ian lurie on Vimeo. You can download it in full size, too from this link. Also, watch it all the way through for a shameless plug… Read More

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