A weird problem sprang up overnight on Facebook that prevents non-friends from commenting or ‘liking’ posts on their news feed or business page wall.
Continuing on with Part 2 of our 7 part series, I won’t dilly dally with details and like Lord of the Rings: The Two Towers, we’re just going to jump right into our guide on taking the adExcellence exam, Getting Started. Creating an Account (3:58) This section is a quick overview on how to set [...]
Copywriting is a career replete with pitfalls, from editorial visions gone awry to hair-pulling, forehead-pounding hours attempting to come up with synonyms for “elegant” that alliterate with “xylophone.” There are good parts, too. Really good parts. I promise. But that is an entirely different post. This is a post about the depths of despair all [...]
Back in 2001, I sat down at my blazing fast Pentium computer and started writing a book about internet marketing. Brainstorming it with John Cass, we realized “Hey, the internet is kind of two-way, like a conversation…” and that led to the title Conversation Marketing. Little things like babies slowed me down a bit, but [...]
It’s apparent that the new profile changes are Facebook’s way of allowing each profile to take on a narrative. Personal biography information like your job status, education and home town are clustered together and bumped to the top of the page.
This is another great post by Bruce Lee, marketer and advertiser par excellence. Most graphic designers would be happier in ancient Egypt. Egyptologists disagree on whether this papyrus from the Eighteenth Dynasty promotes an energy drink (Red Ox) or a feminine hygiene product “with wings”. Due to the exclusive use of hieroglyphic symbols for communication, [...]
is to: Choose a dictator. Committees design camels and K-cars, not success. Meet. Talk about features. Sketch out the plan, in rough terms. Stop talking and start coding. Build what’s necessary, and no more. Design what’s necessary, and no more. Code for speed, simplicity, and graceful degradation or progressive enhancement. Write great stuff. A beautiful [...]
How do you know when you’ve hit a nerve? When MSN adCenter writes an entire post meant to deconstruct your post about adCenter Syndicated Search Partners. That was…surprising. But- it did finally crack a discussion about syndicated search partners wide open. First off – I don’t think Microsoft adCenter liked my writing style. I’m snarky. [...]
My latest Search Engine Land column is up: 9 Step SEO Checkup Using Google Webmaster Tools. SEO is about actually doing stuff that helps. It’s not about talking about all the stuff you could do. Hopefully, this column will help you find simple, doable stuff you can tweak to improve your search profile. Read: 9 [...]
Outreach is a delicate process with no one-size-fits-all approach. The beginning is truly about trial and error until you find your own stride in effectively communicating with the public. Through some experimental approaches mixed with endless research on “expert” opinions, I have discovered a few guidelines that have helped me garner several high ranking, and [...]