Yearly Archives: 2010

Portent Interactive Facebook Social Media

Doug Antkowiak9 Dec, 2010

Why Can’t I Like/Comment on a Post in Facebook?

A weird problem sprang up overnight on Facebook that prevents non-friends from commenting or ‘liking’ posts on their news feed or business page wall.

PPC

Elizabeth Marsten8 Dec, 2010

Taking the Microsoft AdExcellence Exam Part 2

Continuing on with Part 2 of our 7 part series, I won’t dilly dally with details and like Lord of the Rings: The Two Towers, we’re just going to jump right into our guide on taking the adExcellence exam, Getting Started. Creating an Account (3:58) This section is a quick overview on how to set… Read More

Copywriting

Portent Staff7 Dec, 2010

10 Copywriting Nightmares & How to Deal With Them

Copywriting is a career replete with pitfalls, from editorial visions gone awry to hair-pulling, forehead-pounding hours attempting to come up with synonyms for “elegant” that alliterate with “xylophone.” There are good parts, too. Really good parts. I promise. But that is an entirely different post. This is a post about the depths of despair all… Read More

Internet Marketing

Ian Lurie7 Dec, 2010

Conversation Marketing, The E-book: Now on sale

Back in 2001, I sat down at my blazing fast Pentium computer and started writing a book about internet marketing. Brainstorming it with John Cass, we realized “Hey, the internet is kind of two-way, like a conversation…” and that led to the title Conversation Marketing. Little things like babies slowed me down a bit, but… Read More

Social Media

Doug Antkowiak6 Dec, 2010

New Facebook Profile Changes

It’s apparent that the new profile changes are Facebook’s way of allowing each profile to take on a narrative. Personal biography information like your job status, education and home town are clustered together and bumped to the top of the page.

Featured

Ian Lurie6 Dec, 2010

Owl, reed, twisted flax, vulture, owl, owl, horned viper.

This is another great post by Bruce Lee, marketer and advertiser par excellence. Most graphic designers would be happier in ancient Egypt. Egyptologists disagree on whether this papyrus from the Eighteenth Dynasty promotes an energy drink (Red Ox) or a feminine hygiene product “with wings”. Due to the exclusive use of hieroglyphic symbols for communication,… Read More

Featured

Ian Lurie2 Dec, 2010

The best way to launch a web site

is to: Choose a dictator. Committees design camels and K-cars, not success. Meet. Talk about features. Sketch out the plan, in rough terms. Stop talking and start coding. Build what’s necessary, and no more. Design what’s necessary, and no more. Code for speed, simplicity, and graceful degradation or progressive enhancement. Write great stuff. A beautiful… Read More

PPC

Elizabeth Marsten2 Dec, 2010

AdCenter Syndicated Search Partners

How do you know when you’ve hit a nerve? When MSN adCenter writes an entire post meant to deconstruct your post about adCenter Syndicated Search Partners. That was…surprising. But- it did finally crack a discussion about syndicated search partners wide open. First off – I don’t think Microsoft adCenter liked my writing style. I’m snarky.… Read More

SEO

Ian Lurie2 Dec, 2010

9 step SEO checkup using Google Webmaster Tools – SEL Column

My latest Search Engine Land column is up: 9 Step SEO Checkup Using Google Webmaster Tools. SEO is about actually doing stuff that helps. It’s not about talking about all the stuff you could do. Hopefully, this column will help you find simple, doable stuff you can tweak to improve your search profile. Read: 9… Read More

SEO

Portent Staff1 Dec, 2010

How to Find a Fitting Outreach Style

Outreach is a delicate process with no one-size-fits-all approach. The beginning is truly about trial and error until you find your own stride in effectively communicating with the public. Through some experimental approaches mixed with endless research on “expert” opinions, I have discovered a few guidelines that have helped me garner several high ranking, and… Read More