This may surprise you, but I tend to dwell on the negative. Here are the ten cringe-inducers I spend the most time pondering. In chronological order, no less: 1990. I went to law school. OK, it wasn’t a marketing mistake, but it cost me several layers of stomach lining. Law school also nearly killed my [...]
Optimizing your Facebook posts for the News Feed should be your first plan of attack in your battle for social marketing supremacy.
Just what is the long tail, in SEO? I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don’t define them. I’m building a glossary for The Fat Free Guide – one of the first terms I’m working on is the long [...]
Well, after spending 45 minutes trying to figure out github, I’ve realized I’m not as much of a nerd as I thought. So, in the mean time, here’s a nice ZIPped archive of the code for the Levenshtein link redirector I’ve written in PHP. I’ve named it the Levinator – Dr. Doofenshmirtz would be proud. [...]
Earlier this week I wrote about why duplicate content sucks in SEO. I’m going to start mixing in tutorials/explanations of common ways folks end up duplicating content on their sites, too. Today’s topic: Pagination. It’s oh-so-easy to generate duplicates with those little 1 2 3 4 >> at the bottom of the page. The setup [...]
Actually, it doesn’t, but I figured I’d say it before someone else gets all the links. Go back to work. Don’t you have anything better to do?
With a few notable exceptions, SEO sales tactics tend to range from merely nauseating to vomit-inducing. I’ve kept a log (seriously) over the last three months, and here are my favorites: The rankings guarantee The ploy: Promise your SEO fu will get your client top-10 or #1 rankings for their keywords. The problem: Why do [...]
The best way to control a social media crisis is to own it. And really any pictures of me constitute a crisis, so I’m owning this one: I hate – hate getting pictures taken. That’s why I use a little cartoon instead. But I was starting to get some flack from certain people (you know [...]
Tip ‘o the hat to Lisa Barone, who’s written a few great how-to guides for conferences, too. I am a social moron. It’s true. When I’m speaking up on stage I have a blast. Throw me into a pre-conference mixer, though, and I guarantee multiple cringe-worthy moments, like: Happily waving at someone while calling them [...]
Not a new concept by any means, but more and more accounts aren’t using it enough. With the introduction of modified broad match advertisers should consider using keyword lists from one ad group or campaign to filter and “push” traffic from one ad group to another. In order for this work though, you’ve got to [...]