Yearly Archives: 2010


Ian Lurie14 Sep, 2010

Social media and the multiplier effect

Marketing nerdiness alert! This post has some heavy-duty marketing geekination in it. You have been warned. At last night’s SEMPDX presentation I talked about the multiplier effect and social media. Here’s the multiplier effect as I defined it: The multiplier effect: Each additional quality friend or follower in your network increases the value of all… Read More

search social Random

Ian Lurie14 Sep, 2010

Slides from tonight’s SEMPDX presentation

Thanks, SEMPDX, for inviting me to speak tonight – it was a blast (as always). Here are my slides, if you need ‘em. I’ll be writing posts that expand on some of the points in the presentation over the next few weeks. Search and Social Media View more presentations from Ian Lurie.


Tom Schmitz10 Sep, 2010

Optimize for Google Instant Search SEO

As Elizabeth wrote for PPC yesterday, Google released Google Instant Search. By combining a database of search histories, a probability engine and some AJAX programming, the search engine displays the most likely non-paid and PPC searches based on the characters that have been typed so far. Google believes this will save humanity billions of hours… Read More


Ian Lurie9 Sep, 2010

Google Instant isn’t going to end the universe

Here’s the thing about Google Instant: It doesn’t change search as much as you might think. I’m not ignoring the fact that it’s a big innovation. The speed required to make Instant work is mind-boggling. Somewhere in the world lights flicker every time you do an Instant search. But it’s not going to cause SEO’s… Read More


Elizabeth Marsten9 Sep, 2010

Google Instant Search and PPC – What Does it Mean?

I couldn’t resist. A chance to reference double rainbow guy came along and I took it. You know you would too. Google Instant Search launches, SEOs and PPCers alike start speculating, predicting and of course playing with it. But seriously, what does it means for PPC? Here are the basics: Google says ad impressions will… Read More

brand stacking SEO

Ian Lurie9 Sep, 2010

Brand stacking in Google: My SEL column this month

It’s not about Google Instant, but if you want to get a few tips on taking advantage of Google’s new brand stacking feature (so last week) I wrote a column about it: How to grab more rankings with Google’s branded search results


Ian Lurie8 Sep, 2010

Google pooped

A lone bird (apparently bomber-sized) gives its opinion of Google Street View:


Ian Lurie7 Sep, 2010

10 (almost) ironclad arguments for SEO

SEO. What’s the deal? Why do marketing VPs, IT teams and CFO’s flee, screaming, at the mere mention of search engine optimization? I have no answers. However, I do have a few points – data-driven or otherwise – that I’ve used to sell SEO in the past. I’ve tested extensively, and I can tell you… Read More

Design & Development

Ian Lurie3 Sep, 2010

Defensive design cost-benefit analysis, courtesy of Wells Fargo

The short version: Learn to use the TRIM() command in whatever programming language you’re using, so you remove spaces that some poor soul accidentally includes in a data they enter via web form. The TRIM() command Every programming language has some version of the TRIM() command. TRIM() removes leading and trailing spaces from any alphanumeric… Read More

seo small Random

Ian Lurie1 Sep, 2010

5 reasons to go to the SEOMOZ Pro Seminar next year

I presented yesterday at the SEOMOZ Pro Seminar. I had the incredible misfortune of going right after Rand Fishkin, aka SEO Rockstar, aka He of the Fashionable Wardrobe. But it was still a blast. It was one of a bunch of great moments at my first Mozinar. I heartily recommend it to anyone looking to… Read More

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