Yearly Archives: 2011

slowslug Featured

Ian Lurie23 Dec, 2011

SEO, optimize thyself: Get more results for your effort

Yesterday I wrote about how effort does not equal results. Results are always better. Great results come from testing and tweaking your own routine. You can set up a virtuous cycle: You get more efficient, and have more time to learn more about your job, which helps you be more efficient, and so on. I’ve… Read More

Test failure Random

Ian Lurie22 Dec, 2011

I’m an elitist: Effort does not equal results

I got called an elitist a little while back. I was at a social thing—I think normal people call them ‘parties’. I call them ‘opportunities for me to make an ass of myself’. Here’s the conversation: Other person: My friend got fired last month. Totally unfair. Me: mmm hmmmm I was hoping that’d end the… Read More

maangment Random

Ian Lurie15 Dec, 2011

I’m sorry, what?

I just can’t make this one any more bizarre. Maybe they’re hiring someone to write their social media help wanted posts.

screamingscaredguy Featured

Ian Lurie14 Dec, 2011

Problem solving with pants on

Most people are terrified of problem solving, whether they’re figuring out how to replace a flat tire or diagnose a problem on their blog. They see a problem, and run so fast their pants are literally flayed from their bodies. Why? Because: A failed solution = A mistake Solutions require time, which no one has… Read More

kwassassination Analytics

Ian Lurie13 Dec, 2011

All I want for Christmas is my keywords back

I’d promised myself I’d stop ranting about Google’s ongoing analytics assassination. But I checked my data for this blog, today, and I’m missing 19.5% of my keyword data: Google. What. The. Hell. I know, I know: I’m supposed to use Google Webmaster Tools to look at search queries. So, I toddle over there and take… Read More

Facebook Warning Social Media

Doug Antkowiak10 Dec, 2011

What Happens When the Social Media Guy Gets Banned from Facebook

Today, I received this lovely message from Facebook. I know what you’re thinking. What did straight-edge Doug do to anger his favorite social network? The short answer is that I posted a cartoon of two people having sex while making status updates on their phones with the caption, “Looks like this is the new definition… Read More

tags small SEO

Ian Lurie9 Dec, 2011

SEO 101: Title tags

Learning to use Camtasia, so I recorded this quick video. If you’re new to SEO, this is the ‘SEO 101′ look at the title tag, why it matters, and best practices for using it:  

interview Internet Marketing

Ian Lurie8 Dec, 2011

10 tips for hiring an SEO company

Every day, I talk to potential clients. Smart people. Most of them, though, have no idea how to hire an SEO agency. So they ask standard questions, like: Have you ever worked in the guppy sales industry before? How big is your company? How much will you charge me? A nice start. But it’s not… Read More

thankscharles Random

Ian Lurie7 Dec, 2011

How social media works

Today, I got a fantastic demonstration of how social media really works. Here’s the timeline: 8:33 AM I totter over to the office fridge, looking for a Diet Coke. It’s my only source of caffeine. I’ve been working since 6 AM. I’m desperate. My batteries are near zero. As my vision starts to fade, I… Read More

seo-random-encounters1 Featured

Ian Lurie6 Dec, 2011

Random encounter table for SEO

(In case you’re wondering, ‘percentile die’ let you roll any number from 1-100.) Feel free to embed this, using this code: By Conversation Marketing Explanation In most role-playing games (think Dungeons & Dragons), there are these things called random encounters. Every now and then, a die roll determines whether you get eaten by a troll,… Read More

gorilla suit Copywriting

Ian Lurie5 Dec, 2011

Pink dancing gorillas and web copywriting

So, I went on Fiverr, and hired a pink gorilla to do a video about why you need good web copywriting. Caution – watch only if you don’t need that 58 seconds of your life: I’m not saying this video is bad, per se. I got my money’s worth. If you hire someone for $5… Read More

guineapig-success Random

Ian Lurie2 Dec, 2011

10 signs you deserve to succeed

I run into a lot of people who feel entitled to success: Business owners with zero capital, below-average motivation and the expectation that internet + them = wealth. But every now and then, I meet people who are clearly going to kick butt. After 16 years of hearing pitches from the entitled crowd, and the… Read More

dictionary small Internet Marketing

Ian Lurie1 Dec, 2011

A 3-sentence internet marketing definition

After my post yesterday, I realized I need to come up with some nice, concise definitions for what we do at Portent. Here’s my first try: Internet Marketing, defined in 3 sentences Internet marketing does three things. A good digital campaign: Improves visibility through SEO, paid search, social media and any other relevant vehicles. Builds… Read More

grave Internet Marketing

Ian Lurie30 Nov, 2011

Death of an internet marketer

A very short play. The setting: A dinner party about 1 year ago. The cast: Them: An advertising exec from a traditional agency. 15+ years’ experience. Me: You know. Curtain Them: “So, Ian, what do you do?” Me: “I run an internet marketing agency.” Them: “Oh. What’s that?” Me: “We help companies get more leads,… Read More

PPC

Elizabeth Marsten23 Nov, 2011

Midnight Madness PPC

Black Friday, Cyber Monday, Thanksgiving, it’s fast approaching. I’m sure you’ve got your campaigns all pumped up with holiday-riffic ad copy burgeoning with sales and promo codes sitting in an Editor file, ready to go. And course, have your daily budgets set to skyrocket to keep up with demand. People sure a love a deal.… Read More

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