Yearly Archives: 2011


Ian Lurie21 Mar, 2011

Writers: Portent needs YOU

If you’re a writer looking for freelance gigs, Portent needs YOU. We’re looking for great writers to do high-quality blog posts, articles and series on topics ranging from cloud computing and security to bikinis. Here’s the thing: Portent’s internal team is fantastic. They produce training, promotional and news content for our clients and have hit… Read More


Elizabeth Marsten17 Mar, 2011

Google Product Feed Updates & Rich Snippets

Technically this information isn’t strictly PPC, but it sure affects you if you are running or using a product feed for things like Product Extension Ads or Product Listing Ads and the feed suddenly disappears, disabling all your precious AdWords attributes and rendering the Auto Targets tab useless. Tragic, right? So here is a breakdown… Read More

enchantment Featured

Ian Lurie15 Mar, 2011

Great ideas I got from Guy Kawasaki’s Enchantment

Guy Kawasaki is an egotistical jerk. That was my first impression. I was at Gnomedex a few years back. He stood up in front of the audience and said, “I’ve got lots of stuff I can talk about.” Then he presented three possibilities and let us choose. Are you kidding me? He didn’t even prepare?!… Read More


Ian Lurie14 Mar, 2011

Fluffy rainbow bunnies devour marketing agencies

OK, I have to admit: This post seemed better when I was slightly drunk and buzzed on sugar. But, I enjoy being mocked, so I’m putting it out there anyway: In a typical marketing agency, the fluffy rainbow bunnies prevail. Every idea has to get a fair shake. Every person has to get their say.… Read More


Ian Lurie11 Mar, 2011

The content revolution is coming, and it’s full of crap

‘2011 is the Year of Content!!!!’ That’s what the addled woman who smelled slightly of sour beer belched into her cell phone yesterday. We were both waiting in line to get food at the airport. She said it as if she’d just discovered the secret business success. She saved me $10, though, because when I… Read More


Ian Lurie10 Mar, 2011

Log files bring sexy back

Log files may not seem sexy. But if you want to do some better on- and offsite optimization, in less time, then you need to learn to use them. But first, a little history. My life as a college sex symbol In college and law school, I raced bikes. That’s bicycles. I sucked. And I… Read More

Social Media

Doug Antkowiak10 Mar, 2011

Update: Facebook Iframe Bug Fixed!

Note: The following post was written on March 10, 2011. Facebook has since fixed Bug 15200 and pushed back the deadline for creating new FBML apps to Friday, March 18th as announced on the Facebook Developer Blog. Having trouble viewing a Facebook iframe via https? You’re not alone. When the Portent development team was hard… Read More


Ian Lurie9 Mar, 2011

New Hootsuite Analytics Reporting: First look

Hootsuite just launched a new analytics tool, and it’s pretty slick. It doesn’t do anything new, but it integrates Hootsuite, Google Analytics and other data in a really elegant, white-label-able interface. Cool features include: Nice PDF report export; Basic branding: Put in your logo, contact info; Track Google Analytics against retweets; Track Facebook likes/unlikes all… Read More

anger small Featured

Ian Lurie7 Mar, 2011

Generic link-building post designed to piss people off

SEO is dead for [insert industry here]. It’s all [choose one: Black Hat SEOs, Google, Bing, gremlins]‘s fault. All SEOs are liars, so don’t listen to what they say. Don’t bother arguing, because I’m a(n) [choose one: expert, guru, god, jedi] of [choose one: business, marketing, internet marketing, SEO, spouting manure]. This post inspired by… Read More


Ian Lurie4 Mar, 2011

Cash flow management tips for marketing agencies

Unless you’re some huge, international conglomerate, you have cash flow problems. If you’re a huge, international conglomerate, then you’ve traded up to ‘liquidity crises’ and lay off 500 hapless employees when you’re in trouble. I don’t have experience with that. I do have experience with small agency cash flow. I guess these fit for any… Read More

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