Yearly Archives: 2011

gorilla suit Copywriting

Ian Lurie5 Dec, 2011

Pink dancing gorillas and web copywriting

So, I went on Fiverr, and hired a pink gorilla to do a video about why you need good web copywriting. Caution – watch only if you don’t need that 58 seconds of your life: I’m not saying this video is bad, per se. I got my money’s worth. If you hire someone for $5… Read More

guineapig-success Random

Ian Lurie2 Dec, 2011

10 signs you deserve to succeed

I run into a lot of people who feel entitled to success: Business owners with zero capital, below-average motivation and the expectation that internet + them = wealth. But every now and then, I meet people who are clearly going to kick butt. After 16 years of hearing pitches from the entitled crowd, and the… Read More

dictionary small Internet Marketing

Ian Lurie1 Dec, 2011

A 3-sentence internet marketing definition

After my post yesterday, I realized I need to come up with some nice, concise definitions for what we do at Portent. Here’s my first try: Internet Marketing, defined in 3 sentences Internet marketing does three things. A good digital campaign: Improves visibility through SEO, paid search, social media and any other relevant vehicles. Builds… Read More

grave Internet Marketing

Ian Lurie30 Nov, 2011

Death of an internet marketer

A very short play. The setting: A dinner party about 1 year ago. The cast: Them: An advertising exec from a traditional agency. 15+ years’ experience. Me: You know. Curtain Them: “So, Ian, what do you do?” Me: “I run an internet marketing agency.” Them: “Oh. What’s that?” Me: “We help companies get more leads,… Read More

PPC

Elizabeth Marsten23 Nov, 2011

Midnight Madness PPC

Black Friday, Cyber Monday, Thanksgiving, it’s fast approaching. I’m sure you’ve got your campaigns all pumped up with holiday-riffic ad copy burgeoning with sales and promo codes sitting in an Editor file, ready to go. And course, have your daily budgets set to skyrocket to keep up with demand. People sure a love a deal.… Read More

302-pepper-spray Design & Development

Ian Lurie23 Nov, 2011

Server response survey results: Now, with more pepper spray!

Over the last three months, a bunch of folks have used my server response code tester to check whether their web sites correctly respond to broken links, correct links, etc. Per my first post about the tool, I’ve been storing the results—don’t worry, no personal data, just web site, response codes, and a grade—for a… Read More

what-is-google-adwords1 PPC

Ian Lurie17 Nov, 2011

Wordstream infographic: How an Adwords Auction Works

I don’t often re-post other people’s stuff, but I love this guide to Adwords auctions from Wordstream: © 2011 WordStream – a certified AdWords partner. (Click the image to visit Wordstream.com and see the full graphic)

brandingchat1 Design & Development

Ian Lurie16 Nov, 2011

10 tips for minimal-mayhem agency site redesign

If you run an internet marketing agency, you have one client you dread more than any other: Yourself. We launched a revamped Portent site several months back, then rebuilt this site a bit later. In 16 years, I think we’ve rebuilt our company site 8 or 9 times. Some lessons I’ve learned: You’re a frakking… Read More

cmsofast Featured

Ian Lurie15 Nov, 2011

A really fast site, and Google don’t care

I wrote a post, and this time lots of folks taught me good stuff. See the comments after the post for great info I’d totally forgotten on how Google calculates site performance Google, I’m very… disappointed. You may have noticed that Conversation Marketing is a wee bit more speedy now. Last week, a page on… Read More

StumbleUpon Grows to 20 Million Members Social Media

Matt Gratt14 Nov, 2011

Visualizing the StumbleUpon Audience

StumbleUpon has gone from hipster niche play to social media giant. In this post, I’ll analyze and visualize the StumbleUpon audience, and give some tips for marketers seeking to use this channel to drive traffic. With more than 20 million users, sending more than 1 billion referrals per month, StumbleUpon is a major player in… Read More