Yearly Archives: 2011

Copywriting

Portent Staff19 Jan, 2011

Hey Copywriters – Designers Hate You for a Reason

I consider myself a perfectly creative person. I can paint Manet-quality word pictures; every once in a while I will whip up such stunning moments of alliteration that the Cat in the Hat’s whiskers curl with envy. I am a copywriter. Outside of my poetic prowess, my creativity is pretty much useless. And most days… Read More

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Ian Lurie18 Jan, 2011

The best marketing ‘trick’? Cultural memory.

Everyone wants marketing ‘tricks’. The best marketing trick? Write an e-book. Write a title that guarantees cool marketing tricks inside. Sell the e-book for $2000. If you sell 2 copies, you make $4000. That’s a cool trick. OK, seriously now… There are no marketing ‘tricks’. The best marketing, internet or otherwise, springs out of some… Read More

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Ian Lurie17 Jan, 2011

8 rules for CEOs

At least once every day I consider replacing myself with a ‘real’ CEO. Then I could just be the nerd in the cave, writing and programming and SERPing and such. But Portent’s my baby, so it’s hard to let go. Here are the big 5 rules I’ve increasingly tried to work and live by. I… Read More

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Ian Lurie14 Jan, 2011

2010: The year everything died

Man. 2010 turned internet marketing into a charnel house. RSS, SEO, the web were all pronounced dead by one pundit or another. Let’s review: SEO is dead Robert Scoble, Steve Rubel, Jason Calacanis, Jeremy Schoemaker and others all pronounced SEO dead because of Google Instant or blended search or a pressing need for more links… Read More

Social Media

Tom Schmitz13 Jan, 2011

A Facebook Events Rant – RSVPs and the Event Wall

I do a lot of Facebook events. Every other week I send invitations to a list nearing 800 people. It’s an opt-in list. All are members of an organization and Facebook is where we communicate with each other. Of those 800, between 150 and 300 typically attend. That means 500-650 do not. When someone attends… Read More

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Ian Lurie11 Jan, 2011

Session ID query parameters: A quick list

Session ID make your URLs look like this: mysite.com?sessionid=ASDOFAnasdf;lawe0r9823049812-30481349745087 They’re bad: They’re ugly, and discourage clicks. They prevent your server from caching pages properly, because they cause thousands of duplicate pages. They kill you in organic search, because search engines find ‘em and then can’t figure out which page is real. And because people link… Read More

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Ian Lurie11 Jan, 2011

Can Quora drive traffic?

I’m addicted to Quora. There, I’ve said it. I know some folks have doubts. I love StackOverflow too. But something about Quora has me on there, all the time, answering questions. I do have an ulterior motive: If I can get on there and help lots of people out, I can build an audience. If… Read More

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Ian Lurie10 Jan, 2011

Writing online? Put it at the top.

This post is a guest blog by Bruce Lee, marketing copywriter This is the most important message in this article, so it is placed here, at the top, where you’re most likely to see it. Put the message you most want to communicate at or near the top of your web page. Marketing expert Roger… Read More

Social Media

Doug Antkowiak10 Jan, 2011

HootSuite U – The Clown College for Social Media

Earning a degree from HootSuite University is like playing basketball against your dog. It’s super easy, and it’s a waste of time (unless you go toe-to-paw with Air Bud, the free-throw shooting dog). Don’t get me wrong, I’m a big HootSuite fan. It was the social media tool of choice for Portent Interactive because it’s… Read More

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Ian Lurie7 Jan, 2011

9 things I want to learn in 2011

I’m not a big New Year’s Resolutions kind of guy. My whole life is making lists and crossing things off of them. Why do that one more time each year? I do love to learn stuff though. Here’s my learning ‘to do’ list for the year. I want to learn: How to give a kick-ass… Read More