Yearly Archives: 2011

calling-all-cougs_thumb.jpg Social Media

Doug Antkowiak12 Nov, 2011

Want An Internet Marketing Internship? Take My Advice

Yes, it’s true. Portent is looking for two interns: a social media intern and a PPC intern for the winter months. The position starts ASAP and both have the potential for full-time employment. If you know someone fresh out of college who might dig a fun gig where they’ll learn the ropes of internet marketing,… Read More

carrlllllll Featured

Ian Lurie11 Nov, 2011

7 ways to trash your Adwords Quality Score

Yesterday I gave a plain English explanation of Adwords quality score: Why it exists and how it (probably) works. Today we get to have some fun: There are soooo many ways to destroy your quality score. I’ll explain the top 7, and give a tip for improving your score at the same time. 1: The… Read More

qs Featured

Ian Lurie11 Nov, 2011

Adwords quality score, explained for non-nerds

You may bid more than anyone else for the phrase ‘rubber duckies’ in Google Adwords. But that doesn’t guarantee you a top ranking. Your quality score influences your position, too. You may, for example, be able to get a #1 Adwords ranking while bidding for the #2 spot. Bizarre, I know. But here’s how it… Read More

googlerealtime Analytics

Ian Lurie10 Nov, 2011

5 cool uses for Google Real-Time Analytics

Google Analytics now has this cool, real-time stats dashboard. At first, I thought it was just fluff—something to use up my spare 2 minutes/day. But, it’s really handy. I’ve found five good uses for it so far: Test social media posts in real time: Send out a tweet, and then watch the result. Send a… Read More

suggestion box small Random

Ian Lurie9 Nov, 2011

Webinar topics, anyone?

I’m doing a webinar soon(ish). I’ve got three potential topics: An SEO update: Basic SEO advice after Panda. This would target beginner-intermediate internet marketers and site owners. Content marketing 101: A high-level look at the pieces involved in a successful content marketing campaign, and how they fit together. A guided tour of Google Analytics: A… Read More

Crossroads Traffic Internet Marketing

Ian Lurie7 Nov, 2011

The intersection of brand, style, and SEO

I spent this afternoon in a fascinating branding exercise for a client. We talked a lot about what comprises a brand. A lot of it was stuff I’ve talked about here before: Your brand is the totality of the experience customers have when they encounter you. But it suddenly dawned on me that a lot… Read More

Featured

Ian Lurie4 Nov, 2011

SEO butthead detection in 5 easy steps

SEO is complicated, and it’s easy to fall for a ripoff artist, or someone who’s just clueless. But there are some easy ways to detect SEO buttheads. Here’s how you can tell if someone making big promises is utterly full of horse manure: 1: The spam e-mail Butthead indicator #1: The unsolicited e-mail. Strength: 2/5… Read More

crying small Random

Ian Lurie3 Nov, 2011

10 things that made me cry this week

I’m a sensitive guy. I cried when I saw the movie Gallipoli. Of course, my parents had dragged me to see it when I was 11, which is enough to permanently warp anyone. This week, though, has really raised some humdingers: The new Google Reader interface, which resembles a cross between an Etch A Sketch… Read More

PPC

Elizabeth Marsten3 Nov, 2011

AdWords Ads with Email Form

I haven’t heard much about Contact Form Extensions since PPC Hero talked about the beta last January 2010 (yeah, AWHILE ago) and all but forgot about it until I ran across it today myself. Searching on what will be a super hot topic, well now, I found a contact extension form ad in the sidebar,… Read More

my-buick-regal-turbo SEO

Ian Lurie3 Nov, 2011

On the future of search, dumb people, and marketers squished into goo

I got to participate in the ‘Future of Search’ panel today at the Seattle Interactive Conference. Two subjects came up that I must expand on a bit: My car This is my car. It is a Buick Regal Turbo. It is awesome: OK, now that that’s done with. What scares me about the future of… Read More