Yearly Archives: 2011

Social Media

Jarrod Medrano11 Aug, 2011

Facebook Reveal Tab Tutorial

I am going to explain how to create a Facebook tab with like to reveal functionality from start to finish. You will need to have PHP and cURL installed on your server to make this work. Step 1: Download facebook.php from the Facebook PHP SDK You can get a copy of the PHP SDK here.… Read More

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Ian Lurie10 Aug, 2011

Internet marketing lessons: Select, don’t accumulate

There’s one concept in Atlas Shrugged that’s always stuck with me: Select, don’t accumulate. Ayn Rand was referring to stuff, of course: Everything from throw rugs to chairs to books. I love the idea in ‘real life.’ But it works awfully well in internet marketing, too. Accumulation marketing: We all do it Accumulation marketing is… Read More

PPC

Ryan Moothart9 Aug, 2011

PPC Hero’s Ultimate Guide is Even Better Than the Real Thing

Google AdWords has an indicator it uses to measure the value and fidelity of any given advertising account: the all-mighty quality score. OK, I’m exaggerating the eminence of this barometer just a bit, but it’s still a highly important measurement that every PPC account manager has to be consistently aware of. For those that are… Read More

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Ian Lurie5 Aug, 2011

Quotes that make me cry inside

It’s Friday. I’m tired. Here are some quotes. All of which are true, but edited to protect the utterers: “We don’t need marketing. Our product is great.” I’d punch you, but I’m paralyzed by the stupid. “We need to test that, first.” No, you don’t. You don’t have to test whether having a ‘buy now’… Read More

PPC

Elizabeth Marsten5 Aug, 2011

MSN adExcellence Exam Guide

You’ve seen the blog posts- the painstakingly written over 5 months series on taking the MSN adExcellence exam, but the clicking from post to post and inability to look at them while taking the exam is NO MORE. That’s right, all the posts have been compiled into a handy FREE downloadable ebook that you can… Read More

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Ian Lurie4 Aug, 2011

The internet marketing priority list

In internet marketing, your top priorities are, in this order: Appeal. A desirable product. Quality. A product that doesn’t suck once people have it. Visibility. People have to find you when they need you. Stability. Your web site has to work. Ease of use. Make your site so easy to use, a brain-dead zombie could… Read More

Featured

Ian Lurie3 Aug, 2011

Newt Gingrich, Twitter and FollowerGate – Really?

Lord knows I’m no fan of Newt Gingrich. His politics are so far to the right of mine he disappears over the horizon. However, he’s not the kind of guy to go hunting for fake self-esteem boosters. So when the nerdoverse exploded over ‘Followergate’ (term coined by PeekYou) and sprayed it’s way to CNN and… Read More

PPC

Ryan Moothart2 Aug, 2011

The Yin and Yang of PPC – Search Network Campaigns vs. Display Network Campaigns

The concept of yin yang is not one based in the morality of good versus evil; rather, it pertains to the diametric relationship between two parts of a single force. I have found that PPC advertising pertains directly to this concept. Those of you who have managed an account on Google AdWords will know that… Read More

Featured

Ian Lurie1 Aug, 2011

Being nice isn’t enough: Customer service lessons at the Apple Store

In customer service, ‘being nice’ and ‘trying hard’ isn’t always enough. Sometimes, you have to be competent, too. Capable, even. Act 1: Undeath (of a monitor) At work, I have a 30” Apple Cinema HD. It is a fantastic monitor. Alas, 2 weeks ago when I plugged it into my laptop, it went all cattywampus,… Read More

OLYMPUS DIGITAL CAMERA Featured

Ian Lurie29 Jul, 2011

MozCon 2011 – Awesome. Go in 2012.

OK, first off, I have to make something clear: I am not an SEOMOZ fan. Don’t get me wrong. There’s nothing wrong with building fantastic tools, having a great conference, gathering all the SEO geniuses and best developers and generally smartest people in one place. I have no problem with a company so famous my… Read More

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