Yearly Archives: 2011

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Ian Lurie28 Jul, 2011

Content marketing in a nutshell: Good enough isn’t

This blog post is based on yesterday’s content strategies session at MozCon. If you missed it, or wanted a refresher, give this a read: A quick preview This post is huge. So, here’s a quick preview: The problem. In content creation, you can’t do the minimum required work any more. There is no ‘minimum’. Changes… Read More

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Ian Lurie27 Jul, 2011

New content strategies tool: The Gramanator

Announcing a new tool: The Gramanator During my MozCon content creation session today, I announced a new tool: The Gramanator. It is mighty. It is the Gramanator: Bow down before it. What it does The Gramanator will take any public Google Reader Shared Feed and: Clean it up, removing stop words. Assemble all of the… Read More

SEO

Tom Schmitz22 Jul, 2011

Shopping Carts and Product Feeds In a Post Panda World

Lots of shopping sites have product feeds. Product feeds are a way to give other websites and search engines a list of what you sell. For example, you would use a product feeds to tell Google which items you want listed in their product search. These can appear in Google Shopping or in the universal… Read More

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Ian Lurie21 Jul, 2011

How to: Write a decent SEO recommendation

The best way to drive a client crazy? Talk a lot, but tell them nothing. The SEO industry has a lot of people who are really, really good at that. I’ve seen some true artists: Men and women who can speak or write thousands of words without uttering a single useful thought. Stuff like this:… Read More

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Ian Lurie20 Jul, 2011

Why all SEOs should learn to write

People. search. for words. Other stuff 22 ways you’re making marketing difficult. Speak carefully WSJ, WTF?! Google Panda & Subdomains 18 random thoughts about internet marketing When everyone works together, SEO just works. Marketing truths: People buy pleasure, not prevention 11 reasons smart people start internet marketing agencies 11 reasons no sane person starts an… Read More

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Ian Lurie19 Jul, 2011

22 ways you’re making marketing difficult

A lot of Portent-ites helped me write this. They submitted their ideas. I added the attitude. So please don’t blame them if this is obnoxious. It’s allll me. You’re too busy. Nothing works. Everything takes too long. You can’t get anything done. There are too many distractions. Your boss is a jerk with ridiculous expectations.… Read More

SEO

Tom Schmitz18 Jul, 2011

After Launch SEO Checklist

What are the first things you check after launching or re-launching a website? Here are seven things worth checking. Robots.txt Make certain that the search engines can visit and index your website. The blocking of search engines occurs more often than you may think. Developers disallow all spiders on the beta site then forget to… Read More

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Ian Lurie15 Jul, 2011

Speak carefully

I’ve now written this blog post three times. The first version was 1500 words. The second, 400 words. This version is much shorter, and I think more fair. Yesterday I wrote about the Wall Street Journal, bad SEO advice and subdomains. There’s a deeper lesson, though: When you blog, report or speak, you have an… Read More

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Ian Lurie14 Jul, 2011

WSJ, WTF?! Google Panda & Subdomains

Take a deep breath, everyone. The Wall Street Journal published an article July 13 all about HubPages, and how the site saved itself from Google Panda’s evil clutches by spreading their site across multiple subdomains. In the article Amir Efrati implies in a very-hard-to-pin-down-but-easy-to-assume way that subdomains may be a magical solution if you’ve been… Read More

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Ian Lurie13 Jul, 2011

18 random thoughts about internet marketing

Bonus tip: Learning the difference between “Chile” and “Chili” is really helpful. A little semi-random Wednesday thinking: Always ready our analytics reports. Understand them. Demand that someone make you understand them. Making business decisions without that knowledge will probably kill your company. Never buy a product with ‘Crusher’, ‘Disintegrator’ or ‘Miracle’ in the name. Anything… Read More

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