Yearly Archives: 2012

Internet Marketing

Katie L Fetting27 Feb, 2012

SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar

Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz.  His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world.  (We hope.) Topics Ian will cover include: Why great content is… Read More

Internet Marketing

Bryden McGrath27 Feb, 2012

Ian Lurie Named to SEMPO Board of Directors

Portent, Inc. CEO Ian Lurie has been named to the  2012-2014 Search Engine Marketing Professional Organization (SEMPO) Board of Directors. “I’m excited to be on the board with such a great group of search marketers,” Lurie said. “SEMPO’s done some great things for our industry, and I know we’ll be able to grow the organization.” Lurie… Read More

sempo logo Random

Ian Lurie27 Feb, 2012

SEMPO Board, 2012

Thank you to everyone who voted for me in the SEMPO board election. I’m on the board, and very excited! Congratulations to all my fellow board members – I’m looking forward to working with you: Lindsay Blankenship, Director, Search Marketing, Razorfish Chris Boggs, Director Search Media and Thought Leadership, Rosetta Bruce Clay, President, Bruce Clay,… Read More

matter Internet Marketing

Ian Lurie24 Feb, 2012

The 10-5-10 social media routine: You must matter

These are the annotated slides from my presentation at SEMPDX Searchfest today. I talked about social media, having a productive routine and building a powerful campaign without sucking up 4 hours a day: Your daily social media routine – stuff that matters View more presentations from Ian Lurie

Social Media

Jack Martin24 Feb, 2012

Steve Martin’s Twitter Book Teaches Us 4 Lessons in Engagement

Steve Martin and his Twitter book make this Twitter Tuesday funny. Since starting as a stand-up comedian in the late 60s, Steve Martin has been an actor, playwright, author, and one hell of a banjo player. In 2010, Martin brought his famous persona to the digital frontier: social media. Steve Martin hit the social media… Read More

Increase CTR PPC

Ryan Moothart23 Feb, 2012

6 Tips to Increase Your Click-Through Rate

Click-through rates (or CTRs as we in the business call them) are an important indicator for both your keywords and your ads. It may not be a direct indicator of your conversion performance, but it is a direct indicator of how effectively you’re reaching your target audience. If you’re dissatisfied with the CTR levels in… Read More

balloon-grand-opening Internet Marketing

Ian Lurie21 Feb, 2012

20 must-haves for your new SEO business

So, you’re heading on your own as an SEO consultant. Welcome to our weird little club! Before you start, you might want to make sure you’ve got: Knowledge. I really, really hope I don’t have to point this out. But you need strong knowledge of SEO: Far more than you can get in a few… Read More

teamcoco Social Media

Bryden McGrath21 Feb, 2012

7 Celebrities on Twitter We Could Actually Learn From

You might be like me. Sure, I follow a couple of my favorite comedians or musicians on Twitter, but overall, I don’t really care about the tweets of the rich and famous, or that Blue Ivy isn’t a Batman villain. However, in my never-ending quest for social media knowledge, I figured there was a thing… Read More

writing for leads Internet Marketing

Ian Lurie17 Feb, 2012

Writing for leads: Presentation slides

I did a presentation a while ago about web copywriting, specifically for leads-based and professional services businesses. Today I rewrote it for a more general audience, and sharpened up a few things. Here it is – have a look-see: Writing for leads: How professionals can market themselves online View more presentations from Ian Lurie

web-design-basic-design-mistakes Design & Development

Jarrod Medrano17 Feb, 2012

Six Basic Web Design Mistakes

Whether you are designing a website, a banner, or a flyer for a magician, you’ve probably thought this to yourself at some point: “Why isn’t this design working? Is it because nobody likes magicians?” The answer to that question is yes, but chances are, you are also making one of these six common design mistakes.… Read More

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