Yearly Archives: 2012

twitter-follow Internet Marketing

Welles Wiley16 Feb, 2012

10 Internet Marketing Experts to Follow on Twitter

For us in the internet marketing community, Twitter is the best way to get the latest insights from all the top minds in our field. The world of SEO is always changing, and if you’re working off old information you could be doing more harm than good to your website. In order to stay ahead… Read More

plus-riddler Featured

Ian Lurie14 Feb, 2012

Google Plus Box Ranking Factors Report

Google Search Plus Your World (GSPYW, for short). Social media belly button lint? Or the best damned thing since chocolate? It’s a riddle. But GSPYW builds traffic a bunch of ways. The best (so far) is the ‘Plus Box’: Question is, how does Google decide which pages and profiles get that coveted spot? Also, how… Read More

orange-twitter-egg-bad Social Media

Jack Martin14 Feb, 2012

Why Your Twitter Profile Picture is More Important Than You Thought

It’s Twitter Tuesday, and my study of good Twitter profile pictures has yielded some blog-post-worthy results. But first, a question: If a tweet falls in the forest, will anyone read it? You’re churning out 140 characters of brilliant headlines and observations. You’re promoting great content through links. You’re participating in relevant hash tags. And you’re… Read More

sales from SEO Random

Ian Lurie13 Feb, 2012

Justifying Enterprise SEO, and The Perfect Crawler

I’ve been unfaithful. I wrote two articles for other sites over the weekend: The Challenge of Justifying Enterprise SEO on Search Engine Land. I talk a bit about analytics and data presentation, and how to get your boss to stop looking at you like you’re a nasty toenail fungus. And Building the perfect SEO Crawler… Read More

Copywriting

Jack Martin9 Feb, 2012

The Alfred Hitchcock Guide to SEO Copywriting

Why is my competitor showing above me in Google search results? How can I use my website’s useful content to find new potential customers? What acronym would I use for the Sasquatch Education Organization? SEO is the answer to these questions and more. Search Engine Optimization (SEO) starts as a mystery for many companies, but… Read More

BP Oil Spil Ads Featured

Ian Lurie8 Feb, 2012

SEO Exam questions: The answers

When I wrote these exam questions, I have to admit, I didn’t think about publishing the answers. It seemed kind of… wrong. But then I thought about the havoc wreaked if all kids had the teachers’ answer keys (obscure Simpsons reference there). And I smiled in a way that makes my family nervous. So, the… Read More

PPC

Ryan Moothart7 Feb, 2012

The Idiot’s Guide to AdWords Extension Ads

You can say a lot of things about Google. You can praise them for setting the standard all search engines seek to meet. You can damn them for being the closest thing to a monopoly we’ve seen on the internet. But one thing you can’t do is chastise them for being boring. Have you seen… Read More

stupiddropdown SEO

Ian Lurie7 Feb, 2012

SEO exam questions: A sample

I’m working on a set of SEO test questions at my company. The objective: Figure out each SEO analyst’s strengths and weaknesses, then tailor training to them. I thought I’d share a few. They’re supposed to start off pretty easy and get more difficult: TRUE or FALSE or BOTH: The ‘nofollow’ attribute is good for… Read More

twitterplusyourworld Social Media

Ian Lurie4 Feb, 2012

Twitter shows up in Google SERPs again

Important update: Man, did I get this one wrong. Andy Beard correctly points out that this result showed up because I follow Lucky on Google+, and they have a link to their Twitter profile in their Google+ profile. The result only shows up once in a while, and in my Saturday-morning haze it I mistook… Read More

Social Media

Doug Antkowiak3 Feb, 2012

Why Aren’t More People Talking About Google+ Direct Connect?

When I brought up Google+ Direct Connect with Ian, he already knew that Google+ will build your search traffic, but when it came to authenticating a Google+ page, he didn’t really know what I was talking about. In a nutshell, Google+ Direct Connect allows users the ability to discover a Google+ page by adding the… Read More