Yearly Archives: 2012

cringe worthy seo phrases SEO

Josh Patrice8 Nov, 2012

7 Cringe-Worthy SEO Phrases You Never Want to Hear in a Marketing Meeting

We’ve all been there. You’re in the marketing meeting and someone brings up SEO. I don’t know how they’re bringing it up, but they’ve done it one way or another. Maybe they used some of the phrases below. If they did, you need to know why you wish you hadn’t heard what they’ve just said.… Read More

social-thumb Featured

Ian Lurie7 Nov, 2012

The social candidacy: The elections Facebook influenced

Or, if you’re a Republican: “What the hell just happened?!” The election was supposed to be close. Regardless of your party affiliation, you heard that for months: Maybe an electoral tie. Certainly with one candidate winning the electoral college and the other the popular vote. We wouldn’t know for days after November 6th… Oops. The… Read More

The how should parallel the why Featured

Ian Lurie6 Nov, 2012

How to write universe-conquering proposals

AKA: ‘Because I said so’ doesn’t work This is a really long post. But before you TL;DR it, give it a quick skim. The first half is hand-waving stuff about answering ‘Why?’ The second half is specific tips on doing proposals that build imputed value. Writing a great proposal is hard. The question you’re trying… Read More

Tug of War- SEO vs Branding SEO

Chris Hugo1 Nov, 2012

Balancing SEO and Branding to Avoid Being Covered in Mud

Adding copy to your website can become a tug-o-war between the Branding and SEO teams. One side is representing the voice and tone of the brand.  At the other end of the rope, the SEO team is focused on increasing keyword rankings. This can lead to everyone walking away covered in mud. Avoid that unclean… Read More

vz4ccad919a4d8438e89db06d0be58b680 SEO

Ian Lurie28 Oct, 2012

SMB SEO Tips – Webinar video

Here’s the video from Josh Patrice’s excellent SEO for small business webinar last week. Enjoy:

Google Analytics visits and revenue report Analytics

Josh Patrice25 Oct, 2012

Google Analytics Tips for Small Businesses

You’re a small business and you’ve got a decent website—but you’re not sure how it’s doing. What you need is Google Analytics (GA), but you’re not sure what to make of all the reporting options. Don’t worry, we can help. What’s Important in Google Analytics? For a small business, the most complex reports aren’t going… Read More

Internet Marketing

Chad Kearns23 Oct, 2012

7 Tips for Killer Online Customer Reviews

Chances are you’re not the only retailer in your industry. And your business is being judged alongside other online businesses by potential customers and search engines. Getting great customer reviews on Google+ Local, Yelp and other review services can give your company a huge advantage. Why are online customer reviews so important? 70% of consumers… Read More

Featured

Alexander Nessel18 Oct, 2012

Holiday Internet Marketing: Bring Joy to Your Q4

[emailoptin type="holiday2012"][/emailoptin]Once again we’re in make-or-break Q4—the time of year businesses worldwide prep (and hope) for a flood of holiday business. The time of year that can determine the difference between a going concern and concern whether you can keep going. Be it crafting a quality, attention-grabbing email campaign or optimizing a mobile marketing strategy,… Read More

Disavow Link Tool dog Featured

Josh Patrice16 Oct, 2012

The Dos and Don’ts for Google’s New Disavow Links Tool

For the first time in what might be ever, Google has followed Bing’s lead and announced a tool to disavow links. We asked (or demanded), and they listened! Cleverly named the Disavow Links tool, Google Webmaster Tools’ latest feature gives power back to webmasters and takes it away from spammers. Here are our tips for… Read More

pla-roi Featured

Michael Wiegand15 Oct, 2012

Steal This Product Listing Ads Dashboard Before Wednesday

If you’ve followed my blog musings in the last year or so at Portent, you’ll know that I’m a bit of a dashboard nut. My Perfect Google Analytics Dashboard post took off in ways I never imagined. (Thanks guys!) But here’s the thing: I was lying to you all – or misleading you, anyway. There… Read More