Yearly Archives: 2012

author-rank Internet Marketing

Katie L Fetting12 Oct, 2012

Google AuthorRank: Heir to the Throne

A bold ruler ascends—going by the name Google AuthorRank – and his reign will be a long one. Because, in the very near future, information will take a back seat to who supplies it. We can no longer trust content – there’s just too much of it.  And many of “the facts” are flat-out wrong. … Read More

The Obama campaign added 1.2 million Facebook fans in one day. Featured

Ian Lurie11 Oct, 2012

Facebook political update: Debates, spam and a polling slam

This post is part of a series on social media, Facebook data and the 2012 Presidential election. It updates Portent’s initial research. You can read the original report here. This year’s presidential race continues to be a great marketing study: The niche brand with a universe problem versus the hesitant big brand. After the debate… Read More

Portent LinkedIn Company Page Social Media

Bryden McGrath11 Oct, 2012

Optimize Your New LinkedIn Company Page in 7 Steps

LinkedIn has finally rolled out the new company pages to everyone. Along with a bunch of little changes, there are a few major ones: The redesign itself, cover images, and the fact that company pages are now visible through the LinkedIn mobile and iPad apps. These hip new LinkedIn company pages are sort of like… Read More

the wire SEO

Ian Lurie9 Oct, 2012

Let go of the link building wire: My presentation

I presented at Distilled’s Seattle SEO Meetup in September. My topic: Why link building is a lousy strategy, ‘content marketing’ as most marketers define it is just a way to sell more marketing books, and some reasonable alternatives. Here’s the annotated slide deck:

komo-4-social-media Featured

Ian Lurie5 Oct, 2012

Social media politics: Portent goes primetime on KOMO 4 News

For folks who wanted to see a video of my KOMO 4 Primetime appearance: You can’t even tell that, as the camera came on, I was whispering “don’t say um or like don’t say um or like don’t say um or like.” You can see our report on the topic in this blog post. And… Read More

universe problem Internet Marketing

Ian Lurie3 Oct, 2012

Social media and the presidential election: Our report

Update: Here’s the latest numbers and my take on them: Facebook political update: Debates, spam and a polling slam. Update: You can watch the video of my interview, now, in this blog post. My KOMO TV appearance 10/3 was a bit of surprise, and our research wasn’t written up as prettily as I’d like. Still,… Read More

Obama and Romney talk about KOMO 4 Internet Marketing

Ian Lurie3 Oct, 2012

I’m on KOMO 4 News Primetime

Update: You can watch the video of my interview, now, in this blog post. I’m going to be on KOMO 4 News Primetime tonight, speaking in a 3-minute segment about social media’s growth and influence in this year’s Presidential race. We’ve been researching Facebook/Twitter interactions and the election for about 5 months—I’ll be talking about… Read More

Local SEO Busters SEO

Doug Antkowiak2 Oct, 2012

Portent Local SEO Q&A

The “local SEO busters” are inspired by our favorite band of paranormal investigators and eliminators, which had to have been the coolest local business in the 80s, amirite? Who ya gonna call for local SEO help? By now, we hope it’s us. Two weeks ago we made an open call for questions related to Local… Read More

ppc budgets are getting flexible Featured

Ian Lurie1 Oct, 2012

Happy dances and spleen-eating – the state of search marketing 2012

I just finished reading the 2012 SEMPO/Econsultancy State of Search Marketing report. Lots of great data in there, but a few things leapt out at me. Some leapt out all smiles and happiness. Others leapt out and tried to bite out my spleen. Whenever I read a report like this, I ask myself three basic… Read More

the Portini Random

Jack Martin28 Sep, 2012

Portent Open House: How to Party in a Historic Building

How is it going, Portent? I’d like to field this question: it is going great. Maybe I’m just feeling great because of what happened last night. What happened last night? You remember that Portent moved downtown to Seattle’s Smith Tower in June. Since then, life has been a lot like the 1996 blockbuster film The… Read More