Yearly Archives: 2012

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Ryan Moothart12 Sep, 2012

Awesome Memes Explain the Basics of PPC

Sean Bean dies in just about every movie and television show he’s in, but that doesn’t mean he’s dumb. And when it comes to paid search, Bean’s Boromir is absolutely right: becoming an expert at PPC takes time, experience, and some good intuition. But before one can master PPC, one must learn the basics. This… Read More

SEO

Ian Lurie10 Sep, 2012

Demandware SEO gotchas and best practices

Demandware is a major e-commerce player in the fashion space. We’ve done SEO, site speed analysis and architecture on their system, and learned a thing or two on the way. First: Demandware is an awesome system. Like any enterprise e-commerce platform, it’s got its foibles. Like any enterprise software, its customers have a love/hate relationship… Read More

Random

Ian Lurie9 Sep, 2012

SearchLove Boston, SIC, PubCon, Oh my!

By the end of November, you’ll all be sick of me. I’ve got a lot of speaking gigs coming up. Here’s the updated calendar: SCOE Conference, Saturday, 9/29, 1:30-3:00, Seattle E-commerce tough love. I’ll be doing a 1-hour site clinic, reviewing 3-4 web sites and providing feedback. I’m nice about it. Lots of learning. This… Read More

Internet Marketing

Ian Lurie6 Sep, 2012

The marketer’s code of ethics

Marketing can save the world. Or it can sit there like a turd you throw on businesses, hoping it’s fertilizer. I think it’s up to us which way our industry goes. So, I started work on this code of ethics: The code of ethics What I do affects businesses. It affects the jobs, lives and… Read More

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Doug Antkowiak30 Aug, 2012

Possibilities of Pinterest Webinar SlideDeck

I’m presenting my webinar about the Possibilities of Pinterest on Thursday, August 30, 2012 from 11:00 AM to 12:15 PM PDT. If this blog post reaches you in time, you can sign up for the webinar here. You can check out my slidedeck below. I’ll add a link to the recorded version of my presentation… Read More

whacked out Random

Ian Lurie29 Aug, 2012

How I almost went whacked-out pooh brain

My presentation on time management from today’s Portent U. If you’re doing time management and you’re a marketer, check it out: Time management, Portent-style from Ian Lurie

title tag SEO

David Portney28 Aug, 2012

3 SEO Deal Killers You Need To Fix Right Now

“The road to hell is paved with good intentions.” -Proverb attributed to Saint Bernard of Clairvaux, if you can believe Wikipedia When the world wide interwebs came along, I was instantly intrigued. That was largely because when I was a (gullible) little kid I thought there was a book called “The Everything Book” that contained… Read More

Ian Lurie Nameplate Random

Ian Lurie22 Aug, 2012

A corporate leadership mantra: It’s not about you

I just finished reading Steve Jobs’ biography. He was an extraordinary person, but a lousy leader. That, plus some basic life lessons slowly penetrating my thick skull, made me realize: Leadership isn’t all about you. If it is, you’re not a leader—you’re a narcissist. “It’s not about me” is a mantra I’ve learned to repeat… Read More

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Elizabeth Marsten20 Aug, 2012

Google Shopping: Interview with Rick Backus of CPC Strategy

Rick is the CEO and Co-Founder of CPC Strategy, a comparison shopping engine management company started in 2007. They take client feeds across multiple platforms (Amazon, Nextag, PriceGrabber, etc;) and optimize them for ROI through strategy, attention to detail and expertise in CSEs (comparison shopping engines.) Rick was kind enough to let me ask a… Read More

persuades Analytics

Ian Lurie17 Aug, 2012

Data That Persuades: My SES presentation, with notes

I gave a talk titled Data That Persuades at SES San Francisco yesterday. I’d like to say it was a fantastic home run, but I was bleary-eyed and out of it, and I think some of my points didn’t totally get across. So, I just finished an annotated version: All my slides, with notes explaining… Read More

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