Yearly Archives: 2012

Say what matters Featured

Ian Lurie26 Jul, 2012

Say what matters: My Mozcon 2012 presentation

These are the notes from my Mozcon 2012 presentation. I emphasize ‘notes’. There’s quite a bit of stream-of-consciousness going on here. If you want to see the presentation and supporting materials, instead, go to the bit.ly bundle, or check out the slides themselves, right here: I think the folks at SEOMOZ are mad at me.… Read More

A tiny slice of a tiny idea graph Featured

Ian Lurie25 Jul, 2012

Help us build the Idea Graph: A click is all we ask

If you want to skip the babbling and just sign up, click here, then install the app. Life is very random. You’ve probably noticed. For example, did you know that I like Marilyn Manson’s music, but I’m also a fan of Beethoven. I love to watch the NFL but not baseball. I like electric cars… Read More

Social Media

Doug Antkowiak23 Jul, 2012

How to Optimize Your Google+ Local Business Page

As a note, this blog post was supposed to publish last month around the announcement of Google+ Local. Unfortunately, I’ve been expecting Google+ to magically fix itself and update our currently blank profile image to one of the images we submitted. We’re still waiting. From what I hear, we’re not the only ones suffering. Even… Read More

Google Analytics PPC

Elizabeth Marsten19 Jul, 2012

Using Visitor Flow and Site Search in GA to Prove You Need PPC Landing Pages

How do you know when you should use a lander over a category or product page in PPC? Well, yes, you test. But let’s say you’ve tested between the two, but are stuck in a circle and would really like to test a category lander just for PPC and need some “evidence” to convince a… Read More

Featured

Ian Lurie18 Jul, 2012

On cycling, near-death experiences and content

I biked to work today. Which has nothing to do with this post, except that I biked back, too. My ride home includes a 500-foot climb that pitches up to a 10%+ grade in a few places. No big deal when I was 30 (or even 40). But now, at 44, with about 10 extra… Read More

Blog

Jaelithe Guillette12 Jul, 2012

5 Things Kitten Photos Can Teach Us About Internet Marketing

Kittens rule the Internet. From the Jedi kittens of YouTube to the caption-savvy LOLcats, kittens are delighting nations. Sure, the occasional video of a laughing baby ripping paper or Darth Vader unicycling¬†steals the viral spotlight, but kittens (and their older box-loving cat friends) have everyone from angsty adolescents to greying grandmas chuckling in pure bliss.… Read More

Why, Google? Why? SEO

Ian Lurie5 Jul, 2012

How Google gave the spammers all the power

Google launched the Penguin update to filter out spammy links. Great! That’s fantastic! Lead us, oh tuxedoed little birdie, to the Golden Age of SEO! Content, marketing and all-around smarts will win the day! Penguin is not subtle. It targets link profiles that flunk fairly obvious, common-sense criteria: Don’t buy links; don’t get site-wide footer… Read More

Angie's List PPC

Marianne Sweeny3 Jul, 2012

Predatory Online Advertising…and not from Google for a Change

I learned something the hard way awhile ago. There is a big difference between search engine advertising and social site advertising and just because someone looks up front and helpful does not mean that they are. Search engine advertising is affordable, configurable, reports a return on investment, can be turned on and off quickly, is… Read More

hashtag Internet Marketing

Ian Lurie29 Jun, 2012

30 Internet Marketing Tips Webinar – the video and audio

Enjoy: 30 internet marketing tips you need RIGHT NOW: Portent Webinar 7 from ian lurie on Vimeo. Ian Lurie runs through the top 30 things he feels internet marketers and business owners need to keep in mind during campaigns. Thanks to a great suggestion from Kevin Gallagher, here’s the entire webinar mp3, too. Feel free… Read More

right now Internet Marketing

Ian Lurie29 Jun, 2012

Webinar Slides: 30 Internet Marketing Tips You Need RIGHT NOW

From my webinar yesterday. Have a gander. The video’s going live in a few hours: 30 Internet Marketing Tips You Should Do RIGHT NOW View more presentations from Ian Lurie

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