Yearly Archives: 2013

Where Digital Marketing Must Go in 2014 Internet Marketing

Ian Lurie20 Dec, 2013

Where Digital Marketing Must Go in 2014

Dear Marketers of All Shapes and Sizes and Types, 2014 is a pivot year for digital. I’m not a headline-grabbing kind of guy. So when I say this, I mean it. This is the year that digital can go from a high-return, extremely effective 25% of client—by ‘client’ I mean agency clients or the companies… Read More

Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff Featured

Katie L Fetting19 Dec, 2013

Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff

Marketers have always had a difficult time justifying their budgets. My grandfather was a Mad Man – working in advertising and marketing from the 60s to the 80s for a series of companies. (He eventually wound up a Sr. VP of Marketing at Doskocil Foods moving armies of pepperoni.) I remember being a wee lass… Read More

Remarketing for Search Ads PPC

Brian Furey17 Dec, 2013

Remarketing for Search Ads

Remarketing Lists for Search Ads [RLSA] is an extremely useful feature that Google rolled out over the summer. It allows you to serve search ads to people who are on your remarketing lists, and for Portent’s small e-commerce clients, it’s definitely proven profitable.  So if you’re looking for another way to increase your sales, read… Read More

Look for Portent’s PPC Essentials for Small Business on New Domain PPC

Chad Kearns13 Dec, 2013

Look for Portent’s PPC Essentials for Small Business on New Domain

Portent is proud to announce the rebranding of PPC Essentials through the launch of ppc-essentials.com. Designed specifically with the small business advertiser in mind, PPC Essentials offers expert PPC management for monthly paid search budgets under $3,000 per month. The package offering allows businesses operating with a small budget to have an account setup and/or… Read More

Google Authorship: 1 Completely Unscientific Experiment + 13 Killer Resources SEO

David Portney10 Dec, 2013

Google Authorship: 1 Completely Unscientific Experiment + 13 Killer Resources

I don’t know about you, but sometimes I wonder who writes up the documentation for Google. When they first announced the rel=author tag and Authorship configuration procedure on one of Google’s 11 blogs that I subscribe to, I jumped right on it and devoured the information and the process they described. Then I read it… Read More

Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!] PPC

Elizabeth Marsten4 Dec, 2013

Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!]

Elizabeth initially presented the information below during her Mozinar on Sept. 10. But for those of you who aren’t interested in an hour-long audio presentation but want more info than a Slideshare, this is the post for you.  Consider this the “Tall,” not Venti version… Give us a break, it’s Seattle. Once upon a time I started… Read More

Internet Marketing

Ian Lurie21 Nov, 2013

Dispersed Citation and the Idea Graph: November Webinar Video

Just wrapped up today’s webinar. If you missed it (for shame) here’s the video: I actually only have about 1/3 of the meeting management window in the video this time. Nice improvement.

5 Delicious Analytics Custom Segments: Taste the Rainbow Analytics

Michael Wiegand14 Nov, 2013

5 Delicious Analytics Custom Segments: Taste the Rainbow

I was the kid who sorted out Skittles by color. My favorite flavor was lime, which they’ve since changed to green apple — an atrocity if you ask me. That isn’t my point today, but I think it’s influenced how I work as a marketer. Google Analytics has done a lot of work around their… Read More

What TWTR Has To Do Social Media

Ian Lurie12 Nov, 2013

What TWTR Has To Do

Disclaimer: I’m not an analyst. I’m not a master marketing prognosticator. But sometimes it’s fun to look at a company and ask “If this went perfectly, what would it look like?” That’s what I’m doing here. Don’t buy stock based on my ramblings. Please. Yep, Twitter’s gone public. They’re now TWTR. (Which I find funny,… Read More

SEO map SEO

David Portney4 Nov, 2013

SEO Makeover for 2014: A Practical Guide for Businesses

SEO is about attracting non-paid search traffic to your website. The idea is that a person searches the Web using Bing or Google, etc. and your site comes up in the non-paid search results. To that end, it’s important to make sure your website is easily understood by both people and machines. People = your… Read More

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