Yearly Archives: 2013

SEO

Marianne Sweeny21 Mar, 2013

The Evolution of Advanced Keyword Research

  Keyword research used to be so easy. You picked terms that the client wanted to rank high for, stuffed them onto the page, shake, bake and voila, the site is ranking in the top 3 search results for query. Bad SEOs stuffed keywords in all of the wrong places, all over the page, and… Read More

Cover of The Inbound Marketing Manifesto Copywriting

Rebecca Bridge19 Mar, 2013

The Inbound Marketing Manifesto

Content strategists of the world unite! Have you heard? Content marketing is the future. I hear you saying to yourself, “But you’re an inbound marketer, Rebecca, isn’t that statement just a tad self-serving?” It’s not just me. Look at the spike in interest over the past two years: This is a conversation that’s being had… Read More

enterprise link spam analysis SEO

Ian Lurie15 Mar, 2013

Machine learning and link analysis: LinkLove London 2013

I just got off-stage after rambling about machine learning, link building and Penguin reinclusion requests. Nice long blog post coming right here, later, but for now, here are the slides: Machine learning and link spam – how hard can it be? from Ian Lurie And here’s a link to the link bundle: portent.co/machine-spam

SEO

Ian Lurie14 Mar, 2013

Free report: A Changing Standard for SEO Spam

When you look at over 250,000 links from Penguin-penalized sites, you learn a thing or two. We put together a report based on an analysis of a lot of links, and found that: While folks like to portray Google as fumbling their anti-spam efforts and missing many offenders, the big G may simply be prioritizing.… Read More

PPC

Elizabeth Marsten14 Mar, 2013

eBay Proves They Can Live Without AdWords

Duh. eBay commissioned a 26 page study through their research lab with one of their researchers and some reputable sources (a Univ. of Chicago Assistant Professor & UC Berkeley Associate Professor), citing some reputable resources (like Google Chief Economist Hal Varian), doing some pretty in depth research and even formulating their own algebraic equation to… Read More

life-of-pi-part-deux-2 Random

Isla McKetta14 Mar, 2013

The Life of Pi Part Deux: What Does an Internet Marketing Firm Do? (In Vines)

Back in November, we detailed the (Real) Life of Pi from pre-dawn breakfasts at the train station to lights out. In honor of International Pi Day, we decided to pull back the curtain again so you can see how each department contributes to the Internet marketing expertise here at Portent. Account Strategists @portent Account Strategists… Read More

Ptolemy's map of the world SEO

Nick Bernard12 Mar, 2013

Tool Review: Broken Link Finder

I’m a huge fan of Garrent French’s link building tool, the Link Prospector, so I was jazzed when he released the Broken Link Finder. I wanted to give an overview of why broken link building is important and how this tool can save you a ton of time and effort. What is broken link building?… Read More

PPC

Kiko Correa11 Mar, 2013

An Easy Way to Automate Your Facebook Reporting Using Pivot Tables

I hate doing things twice. I also hate doing things by hand. When it comes to PPC reporting, there is nothing quite as cumbersome as recreating reports from scratch month after month. Thankfully we have the tools available to us to make easy and effective automated reports a cinch. Assuming you have Excel, you’re pretty… Read More

Photo of the Andromeda Galaxy PPC

Elizabeth Marsten8 Mar, 2013

Confessions of a PPC Control Freak on Enhanced Campaigns

We’ve discussed it, talked about it, webinar-ed, convened around the water cooler, blogged and tweeted. Opinions are hot, high, frequent and mixed. One thing is for sure, it’s not going away. Each time it seems as if the proverbial dust has settled, more about EC is announced. Each week a Google webinar reveals a few… Read More

No Internet Marketing

Aviva Jorstad7 Mar, 2013

6 Reasons “No” Will Save Your Marketing Strategy

We live in a culture of YES. Positive reinforcement abounds. Grade school kids get awards simply for participating. Everyone is special. Encouragement is great, don’t get me wrong. Accolades are a big part of what motivates us in life. In the business world, however, this can translate into dangerous decision making. Fear of killing creativity,… Read More