Yearly Archives: 2013

German Shepherd with thought bubble in German SEO

David Portney12 Feb, 2013

The Basics of International SEO – a Brief Best Practices Checklist

Recently, Team Portent has been writing a lot about local SEO best practices for US markets. And with good reason; mobile device usage is on the rise. Think about how often you reach for your smartphone or tablet to get directions to a local business, check their phone number, look at reviews or menus, or… Read More

Angry Old Lady with Rolling Pin PPC

Timothy Johnson7 Feb, 2013

AdMedia’s Bid4Keywords: Quality Traffic or Scam?

Here at Portent, we’re always looking for new advertising platforms to test out. We’ve had our eye on AdMedia’s Bid4Keywords paid search advertising for a while. AdMedia has been offering Bid4Keywords service since 2007, but we had never given it a try, until now. We set up a test to get to know the service… Read More

Dislike Button Social Media

Doug Antkowiak5 Feb, 2013

How to Find Pages You Like on Facebook (and Unlike Them)

With the new changes to Facebook Graph Search, the pages you like on Facebook will soon appear in search results. For most of us, there’s nothing to worry about. Declaring you “Like” How I Met Your Mother is just a sign you enjoyed the show’s witty writing before Barney and Robin got together… for the… Read More

Words "Social Bowl XLVII" with football player background Featured

Katie L Fetting31 Jan, 2013

Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday

We all know that the Super Bowl is the Super Bowl of, well, Super Bowls.  It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs.  But not everyone is a Coke… Or even a Pepsi.  Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More

The-Viral-Video-Manifesto-Cover Internet Marketing

Isla McKetta29 Jan, 2013

The Viral Video Manifesto: How to Make Content Shareable

“I want this to go viral.” If you are a client, you’ve said it. If you’re a marketer, you’ve heard it and (most likely) cringed. We want your content to go viral as badly as you do, but the public can be fickle and there are no guarantees. Or are there? The Viral Video Manifesto… Read More

Vine Social Media

Doug Antkowiak25 Jan, 2013

Twitter’s Vine App Looks Awesome

If you haven’t tried it yet, Twitter’s new iOS Vine app is the Instagram of moving pictures. Riding the coattails of the resurging graphics interchange format (that’s a .gif for everyone playing at home), Vine records six seconds of video to upload on the Vine social network, Twitter and Facebook – that’s about it for… Read More

Pick up the Paper graphic Blog

R.J. LaCount24 Jan, 2013

Into The Fold: Why Web Design is More than One “Rule”

If you want to call yourself a web designer these days, you’d better be ready to keep up. Daily study is required or you’ll be left in the dust. I follow countless blogs, listen to podcasts during my commute, and work on random projects at home just to try out new things. When I start… Read More

How to Write an Effective Outreach Email SEO

Nick Bernard22 Jan, 2013

How to Write an Effective Outreach Email [Instructographic]

In the brief amount of time I’ve spent doing outreach for link building, my approach and strategies have evolved. In my early days, I was over-eager and optimistic, crafting drawn-out messages and patiently waiting for the links to come flooding in. To continue with the theme of classic television sitcoms, I was the Richie Cunningham… Read More

Facebook Graph Search Results Social Media

Doug Antkowiak19 Jan, 2013

Who Should Care About Facebook Graph Search? (Hint: Everyone)

What’s the big deal about Facebook Graph Search? It’s a common question this week, and while it doesn’t warrant a Notre Dame think tank disaster group, we should all care (at least a little) about Facebook’s new “smarter” search engine. From businesses and Internet marketers to everyday Facebook users, this new way of search should… Read More

clean up after your links, k? Featured

Ian Lurie17 Jan, 2013

Are my links poopy? Know a spammy link when you see one.

Short version of this article: If you’ve been penalized for unnatural links by Google, either manually or under Penguin, you need to cut deep or you won’t recover. Now, the long version, with examples: Here’s a joke I learned in hebrew school, an unmentionable number of decades ago: Three guys are walking down the sidewalk.… Read More