Yearly Archives: 2013

Haunted house in London, Sepia Tone - Brown Internet Marketing

Kimberly Williams31 Oct, 2013

The Horror Movie Guide to Building Relationships

Building relationships and strengthening interpersonal dynamics is essential to Internet marketing – but it’s also at the core of every industry, job, and facet of our personal lives. This makes building relationships important, and sometimes our lives depend on it… (Insert scary movie score here.) While horror movie aficionados recognize that there are certain rules… Read More

ObamaCare web sites Random

Ian Lurie31 Oct, 2013

Why are the ObamaCare web sites so slow?

We did a survey of every Affordable Care Act health benefits exchange, including Healthcare.gov. I expected to find deep, complicated server latency issues or similar. Instead, we found some of the most ridiculous, simple-to-fix, small issues that are affecting site speed that I nearly popped a vessel. You can read our report, and see the… Read More

babyjesuswept Random

Ian Lurie28 Oct, 2013

Speechless

Well, not really. First, PORTENT DID NOT POST THIS. We never would. The guys who did may have been joking, I guess? Hopefully? Understand: This is exactly the kind of shock-jockey crap that makes marketing a joke. It doesn’t just insult an entire religion. It also insults our intelligence. I somehow doubt that the Christian… Read More

Ridiculous screaming woman emerging from closet. SEO

Katie L Fetting28 Oct, 2013

SEO as Customer Service: Or Why Marketing’s Most ‘Shameful’ Secret Should Come Out of the Closet

To many people’s minds, search engine optimization is on par with direct mail, telemarketing, and Katherine Heigl. (Well, maybe not Heigl-bad…) As Brand Manager of Portent, one of my ongoing directives is to gather case studies of our good work. But unlike conventional agencies who regularly tout their big marketing wins, I often have a… Read More

santa with crying child PPC

Timothy Johnson25 Oct, 2013

10 PPC Musts for Making Your Holiday 2013 Jolly

Timothy Johnson and Chad Kearns collaborated on this post. The holidays are coming! Are you prepared? To be sure you are, we’ve put together a list of 10 PPC suggestions you should implement. Don’t get left out in the cold. Now is the time to prepare so that you can make the most of this… Read More

Picture of a Police Line Do Not Cross SEO

Marianne Sweeny24 Oct, 2013

Link Juice est Mort

One of my favorite comedy bits is Lewis Black educating us on the difference between milk and water. Black tells us that there is no such thing as soy milk because soy beans do not have breasts (from which milk comes). Soy milk is a made-up name to sell a product. “Link juice” – a… Read More

PPC

Elizabeth Marsten17 Oct, 2013

Wanted: PPC Director (a/k/a a Unicorn)

I’m hiring for a Director of Paid Search. Whew. There. I said it. The time has come. I wrote the same old job description that would go up and out on any site to explain duties, responsibilities, and requirements that you’re supposed to but, inwardly, I feel that’s not enough. See, to me, this is… Read More

Brainstorming front screencap Video

Katie L Fetting15 Oct, 2013

7.5 Tips for Becoming a Brainstorming Genius [VIDEO WEBINAR]

This webinar was given July 25, 2013. Transcript: Sara:  Hi and welcome everyone to our next…or to this installment of the Portent Webinar Series.  My name is Sara.  I’ll be your moderator for today’s webinar, which is 7.5 Tips for Becoming a Brainstorming Genius with Katie Fetting, our Brand Manager at Portent.  We would love… Read More

Portent pop quiz-Isla Video

Isla McKetta11 Oct, 2013

Portent Pop Quiz: Isla McKetta on Why Editing is Just as Important As Writing

Sometimes we’re in meeting or on calls with clients and we catch our colleagues saying something worth sharing. So we created the “Portent Pop Quiz” series where we ambush the Portentite and have them drop a quick knowledge bomb about a random subject. In our latest installment Isla McKetta speaks on why editing, though commonly… Read More

Waste per click Video

Elizabeth Marsten9 Oct, 2013

Waste-Per-Click: 10 Ways You’re Losing Money in PPC [VIDEO WEBINAR]

This webinar was given June 27, 2013.   Transcript: Ariana: Hello, and welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana and I will be your moderator for today’s webinar, which is Waste-Per-Click – 10 Ways You’re Losing Money on PPC, with our very own Elizabeth Marsten, Senior Director… Read More