Yearly Archives: 2013

Hands in plastic gloves on a keyboard next to some hand sanitizer. SEO

Marianne Sweeny21 Aug, 2013

Get Out Your Hand Sanitizer: The SEO You’ve Come to Love is No More

The days of sanitary SEO are on the wane. Oh sure, there will always be tools to hide behind and technology barriers to raise. As long as site speed is a factor, we will be able to amuse ourselves in the solitary pursuits of caching, minifying, and optimizing consolidated JS and CSS files and images.… Read More

Word "Top 10'' written by a chalk on a blackboard Featured

Brian Furey16 Aug, 2013

Portent’s Top 10 Posts of 2013 (So Far…)

We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far).  This was no easy selection — we are very fortunate to have a plethora of great content to choose from. The following posts were chosen based on social impact, traffic… Read More

Lecturn and teleprompter Internet Marketing

David Portney15 Aug, 2013

3 Surprising Ways to Instantly Improve Your Public Speaking Skills

Most people hate public speaking, don’t they? Anecdotally, we hear that people would rather die than have to get up in front of a group of other human beings and make a presentation. I sure can relate to that! People who know me now might not believe this, but I grew up very shy and… Read More

Katie is friendly Copywriting

Katie L Fetting8 Aug, 2013

Portent’s Kitten Moodinator: When Content Isn’t Words

For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent.  Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based applications, many of us have focused on the word, not the image, video, or application. But words aren’t attracting the attention they used to. … Read More

iStock_000016093336Small Design & Development

Nick Bernard6 Aug, 2013

Stop Writing Blog Posts: Ideas for Interactive Content

If you’re like me in the kitchen, sometimes you want to add a little North African flavor to dinner. After some light Googling the other night, I found plenty of couscous recipes, but I also found this culinary gem: “5 Couscous Cooking Mistakes to Avoid.” Wait, what? “Cooking” couscous amounts to no more than adding… Read More

Graphic of talking mouths PPC

Ryan Moothart29 Jul, 2013

Tell a Story – Making Reports Worth Everyone’s Time

Weekly and monthly reporting is one of the most important things I do as a PPC strategist.  Clients invest a lot of money into paid search and need to be able to keep track of progress.   More importantly though, clients need to understand the strategy and the reasoning behind what’s going on.  That’s where I… Read More

Screen Shot 2013-07-24 at 5.48.04 PM Design & Development

Rebecca Bridge25 Jul, 2013

Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques

Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations. As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks… Read More

Toy Dinosaurs PPC

Elizabeth Marsten24 Jul, 2013

So You Want to Do PPC When You Grow Up

When I was 8 years old I wanted to be a paleontologist. So…very…badly. I even had a jean jacket with dinosaurs painted on it with jewels and sequins. (Hey, it was the ’80s.) Then I discovered the amount of biology and sciences (mostly the dissecting and looking at the insides of living animals) that turned… Read More

Open your Mind written on a classic "Open" restaurant sign Copywriting

Katie L Fetting22 Jul, 2013

7.5 Tips for Becoming a Brainstorming Genius

The World Wide Web has robbed the world of mystery.  Its epic reach into the far corners of the collective conscious has placed long odds against unleashing amazing new information – and with every blog post and product description, these odds get longer.  As a result, it is imperative to creatively impart information to differentiate… Read More

adecco_justthegraph Social Media

Ian Lurie17 Jul, 2013

Social media crisis management: Be sincere, and verify.

My rule in a social media crisis: Apologize, but verify. If your brand screws up: Remind yourself that you do not get to decide what an apology is. The audience does. Apologize sincerely and promptly. Start monitoring response sentiment. If you don’t see a recovery within hours, try again, with feeling. In real life, failing… Read More

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