Yearly Archives: 2013

Illustration of woman at computer Copywriting

Isla McKetta24 Apr, 2013

How to Blog: Humanizing Your Brand

So you’ve realized the benefits of having a kick-ass blog. Now what are you going to say on that blog? You could go the route of taking all that carefully-prepared corporate branding, and using your blog to put out press releases about things that you want your customers to care about (but really only matter… Read More

plaid Blog

Andy Schaff22 Apr, 2013

Portent.com: They’ve gone to plaid

As you may already know, we’re a little obsessed with page load speed. We wanted our home page to load in under 1 second, and we were close. But close isn’t good enough. So, with some guidance from Ian, I started out on my quest for sub 1 second page load times. The journey took… Read More

weird useful sig Internet Marketing

Ian Lurie19 Apr, 2013

Weird, Useful, Significant: Internet marketing in 2013

Updated 06.04.13: Added lots more stuff to the presentation. More weird goodness! The University of Washington Web Council invited me to talk about search and internet marketing yesterday. This was my presentation. It steals liberally from lots of great marketers, like Seth Godin, David Ogilvy and John Caples. Oh, and Gary Gygax. I gotta give… Read More

PPC

Ryan Moothart19 Apr, 2013

Why Re-Organizing Your AdWords Account Can Fail in the Beginning

If you have ever re-organized an inherited AdWords account to get in line with best practices by moving keywords into new campaigns and creating new ad copy, you may have noticed how you don’t immediately get the results you were expecting. In fact, you may have concluded that all of the work just made your… Read More

datanoonunderstands Analytics

Ian Lurie18 Apr, 2013

Be Understood: Data Visualization Slides from EMetrics Summit SF

I’ve talked about data visualization a few times now. Every time, I change the presentation, adding stuff, tweaking it, etc. This is the latest version. It’s not annotated (sorry) but it’s pretty self-explanatory. Have a look: There’s also a growing link bundle here that has all the stuff I reference. Oh, and hey: If you… Read More

Twitter logo PPC

Timothy Johnson17 Apr, 2013

Twitter Ads Introduces Keyword Targeting

Twitter took a large leap forward with their advertising platform Wednesday morning by introducing a new advanced interface that allows for keyword targeting. Twitter sent out a mass email to existing Twitter Ads users stating: “You can reach users at the right time and in the right context based on keywords in their Tweets and… Read More

sears-featured-image PPC

Elizabeth Marsten15 Apr, 2013

So You Think You’re Buying from Sears

You might not be. I was poking around in Google Shopping results the other day and found that there are some merchants who have partnered with major brands that are essentially “piggy backing” off their name through the Google Shopping Feed. At first, I thought NewEgg was being just really clever/sneaky by changing their store… Read More

Internet Marketing

Alexander Nessel11 Apr, 2013

Why You Should Market Like You (Want to) Cook

Great marketing should be mouthwatering, scrumptious, and satisfying. Don’t you want customers pining for your next email, devouring every bit of information, and anxiously awaiting more? We don’t always think about marketing in terms of a delicious meal, but restaurants and marketers ultimately have the same goals. Give customers a taste of something yummy, satisfy… Read More

A squirrel comparing a nut to an abacus. PPC

Michael Wiegand9 Apr, 2013

Better Quality Score = Better Results?

A study of 27 small business accounts Professionals who’ve spent any time in paid search – at an agency or in-house – can tell you how much of a big deal Quality Score (QS) is to us in the industry. We base our strategies on it. We lie awake at night wondering how to improve… Read More

SEO

Marianne Sweeny4 Apr, 2013

Get Found, Make Money: Optimizing Apps for Search

  State of App Search: Needle in a Haystack Have you ever tried to meet someone at Grand Central Station or some other incredibly crowded venue? It sounds so doable and yet it is so not. There are too many people, too many distractions and too much stuff in the way. App (tablet and phone… Read More

SEO

David Portney2 Apr, 2013

5 Ways SEO is Like the Rolling Stones

In the summer of 2012, the Rolling Stones celebrated the 50th anniversary of their first gig at the Marquee Club in London. Love ‘em or hate ‘em, the original bad boys of rock and roll have endured for a half century despite drug and alcohol problems, several changes to the band’s line-up, and occasional rumors… Read More

Internet Marketing

Ian Lurie1 Apr, 2013

The Client’s Guide to Internet Marketers

100% pure ranty Monday goodness: 1: Some of us know what we’re doing It’s true! You can find internet marketers who know what they’re doing with a simple question: “Do you guarantee your work?” If they say yes, flee immediately. If they say no, follow with “Can you do link building for me?” If they… Read More

Wait Cursor for Macs Design & Development

Jarrod Medrano28 Mar, 2013

Make Photoshop Faster with These Simple Settings

***** If you’ve ever used Photoshop on a Mac, you’re probably familiar with this guy. Would you like to send him packing and never see him again? If you answered yes, strap on your Photoshop helmet and get ready for the blog post of your life. For this blog post I am using Adobe Photoshop… Read More

Graph of Using the Google Doc SEO

George Freitag26 Mar, 2013

How to Generate Video Sitemaps using Google Docs

Let me just start out with the ending. The Google Doc below takes a list of pages containing embedded YouTube or Vimeo videos and uses magic to grab all the data you need for a video XML sitemap. Then it makes the sitemap for you. You can have it by going to the link below… Read More

ehmegeard! A realization dawns. Featured

Ian Lurie22 Mar, 2013

WTF is SEO?

Ever had a massive, life-changing epiphany? Me neither. However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense. After 17+ years of beating my head against walls like IT departments, branding teams and disbelieving CFOs, I’ve figured out why:… Read More