Yearly Archives: 2013

Woman under attack from Zombies Copywriting

Sandra LeDuc11 Jun, 2013

3 Ways to Keep Content Zombies from Eating Your Brains

The undead are white hot these days. From the “Walking Dead” to “World War Z,” zombies have hit the mainstream—they’re everywhere. Some talk about a Zombie Apocalypse as if it’s a forgone conclusion. A friend recently told me he’s shopping for a new vehicle, and it needs to be a four-wheel drive SUV so he… Read More

Extra Extra Newspaper PPC

Timothy Johnson7 Jun, 2013

Building Successful Low Budget PPC: Ad Extensions

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week five of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More

no words for this, really - kid allowed to hang out window of moving car on freeway Random

Ian Lurie6 Jun, 2013

You Are Not Stupid

Words are powerful. If you’re like me, 10, 11, 40 times a day you mentally slam your head in a drawer and say “That was STUPID.” That’s the wrong word. 99.99999% of the time, you can replace ‘stupid’ with ‘experimenting.’ You didn’t do whatever it was that blew up in your face, failed, imploded, left… Read More

Old PLA Dashboard PPC

Michael Wiegand4 Jun, 2013

New Product Listing Ads Dashboard

Last October before the big Product Listing Ads (PLA) transition, in my panicked wisdom, I crafted a PLA Dashboard. It wasn’t pretty, and there wasn’t much to it, but it did help me keep a better eye on my PLA campaigns and improve them short-term. The dashboard looked like this: Since then, Google Analytics has introduced a… Read More

Stock photo of apples in line PPC

Timothy Johnson31 May, 2013

Building Successful Low Budget PPC: Crafting Engaging Ads

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week four of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More

Man looking through telescope PPC

Timothy Johnson24 May, 2013

Building Successful Low Budget PPC: Keywords

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week three of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson  lay down the knowledge on best practices for achieving PPC success. Follow… Read More

PPC

Ryan Moothart23 May, 2013

Meet the PPC Team (Star Trek: TNG Style)

Here at Portent, we have many Internet marketing teams: SEO, content, and design, just to name a few. But the best team, objectively speaking*, is the PPC team. *This is completely subjective as I am a member of the PPC team.  That does not mean what I say is not the truth. We are a… Read More

Rank #2? Too bad. Featured

Ian Lurie21 May, 2013

How Google Ruined Marketing

Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time, you bought radio time. Even if they bought every available second of radio time on one station, you could buy time on another, or go to a completely different medium. That promoted… Read More

Hand checking boxes PPC

Chad Kearns17 May, 2013

Building Successful Low Budget PPC: Understand your Campaign Settings

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More

Canoe team Featured

Steve Gahler16 May, 2013

Manage Stuff, Lead People: How to Turn Workers into Leaders

We’ve all seen it happen. An employee is doing killer work, initiating great ideas, and displaying a willingness to take on larger projects. The employee is quickly promoted to a manager position. But while this top employee has excelled at the tactical parts of the job, he or she has never managed a team before.… Read More

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