Yearly Archives: 2013

Man Working on a Building Structure PPC

Chad Kearns10 May, 2013

Building Successful Low Budget PPC: Account Structure

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More

SEO

Nick Bernard7 May, 2013

SEO for Beginners: Improving Site Speed

We write about a lot of fancy stuff on the Portent blog, such as server log analysis, advanced keyword research, and Tom Cruise. I want to address something that doesn’t have to be fancy: site speed. We’ve written two posts on how we configured Portent’s site: one is pretty advanced and the other is blindingly… Read More

A donkey with a speech bubble talks about assuming. Internet Marketing

Lisa Sali3 May, 2013

3 Common Leadership Pitfalls to Avoid at All Costs

Conventional wisdom dictates that working in teams is often the best way to accomplish a task. Many hands make light work, a bundle of sticks cannot be broken, etc. Particularly with large, complex projects, there is just no way one person can accomplish everything on their own. We can’t possibly know everything, or be experts… Read More

Hand Graphic of Scout's Honor SEO

George Freitag1 May, 2013

5 SEO Strategies We Swear Aren’t Going Anywhere

It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when meta keywords and nofollow tags were totally legit?  Ah, the good old days…)  And now Google is threatening to crack down on two staples of the SEO stable: anchor text and… Read More

E014623 SEO

David Portney25 Apr, 2013

What Programming Is Teaching Me About SEO and Life

Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100% money back guarantee.  Sound good?  Keep reading. Hello, I’m David and I’m a wanna-be geek Sometime around Y2K,… Read More

Illustration of woman at computer Copywriting

Isla McKetta24 Apr, 2013

How to Blog: Humanizing Your Brand

So you’ve realized the benefits of having a kick-ass blog. Now what are you going to say on that blog? You could go the route of taking all that carefully-prepared corporate branding, and using your blog to put out press releases about things that you want your customers to care about (but really only matter… Read More

plaid Blog

Andy Schaff22 Apr, 2013

Portent.com: They’ve gone to plaid

As you may already know, we’re a little obsessed with page load speed. We wanted our home page to load in under 1 second, and we were close. But close isn’t good enough. So, with some guidance from Ian, I started out on my quest for sub 1 second page load times. The journey took… Read More

weird useful sig Internet Marketing

Ian Lurie19 Apr, 2013

Weird, Useful, Significant: Internet marketing in 2013

Updated 06.04.13: Added lots more stuff to the presentation. More weird goodness! The University of Washington Web Council invited me to talk about search and internet marketing yesterday. This was my presentation. It steals liberally from lots of great marketers, like Seth Godin, David Ogilvy and John Caples. Oh, and Gary Gygax. I gotta give… Read More

PPC

Ryan Moothart19 Apr, 2013

Why Re-Organizing Your AdWords Account Can Fail in the Beginning

If you have ever re-organized an inherited AdWords account to get in line with best practices by moving keywords into new campaigns and creating new ad copy, you may have noticed how you don’t immediately get the results you were expecting. In fact, you may have concluded that all of the work just made your… Read More

datanoonunderstands Analytics

Ian Lurie18 Apr, 2013

Be Understood: Data Visualization Slides from EMetrics Summit SF

I’ve talked about data visualization a few times now. Every time, I change the presentation, adding stuff, tweaking it, etc. This is the latest version. It’s not annotated (sorry) but it’s pretty self-explanatory. Have a look: There’s also a growing link bundle here that has all the stuff I reference. Oh, and hey: If you… Read More

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