Yearly Archives: 2014

data-highlighter SEO

George Freitag30 Oct, 2014

Google’s Data Highlighter: Your New Favorite Backup Plan

We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search… Read More

36tools_smushit Internet Marketing

Ian Lurie28 Oct, 2014

43 tools for modern marketers

Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on a daily basis. We need tools. This is my list. By the way, no one’s paid me, bribed me, threatened me or otherwise steered me towards their products. This is… Read More

HTML5 Design & Development

Matt Meyers23 Oct, 2014

Why HTML5 is, like, REALLY IMPORTANT

If you’ve worked in the world of the internet at any point in the past few years, there is a good chance you’ve heard of the hot new technology that is HTML5, and there is a similarly good chance that what you’ve heard is largely hype and buzzwords. While HTML5 does offer a great deal… Read More

youhaveit Random

Ian Lurie23 Oct, 2014

How to: Hand off a task

Ah, the handoff. Passing a task along to a co-worker seems simple: Send a quick e-mail, or say, “OK, all yours” and you’re done. Wrong. That’s the kind of handoff that sends everything swirling down the potty. There’s a right way to do handoffs. I did a SlideShare about how I approach handoffs. Have a… Read More

Woman on phone at her small business PPC

Timothy Johnson21 Oct, 2014

Google to Localize Call Extensions. Hurrah?

Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature,… Read More

binoculars - see the bad links faster and more clearly SEO

Travis Brown16 Oct, 2014

How I Know Which of Your Links Are Bad – Link Profile Review Tips

Link profile maintenance is an unavoidable, recurring task important to the health of your website. Even if you haven’t done anything shady in the past, it is well worth it to pop open the links pointing to your site in Google Webmaster Tools to find out what Google is looking at in regards to your… Read More

brea Internet Marketing

Brea Starmer14 Oct, 2014

The Big Idea (a Camp Counselor’s Guide to Inspiration at Portent)

I am a camp counselor.  You know the kind: clipboard in hand, singing loud and off-key, with a huge smile plastered on my (no-makeup) face.  I know all of the ways to identify a Cedar tree, how to cook beef stew in aluminum foil on the campfire, and the best bed-time stories for a 12… Read More

ken Featured

Ian Lurie10 Oct, 2014

Search Awards 2014 – Best SEO Campaign

^ Note: That’s Ken Colborn up there. Keep reading. It’ll all make sense. ^ We won! Best SEO Campaign of 2014. Allow me to wax philosophical for a second: My team constantly teaches me new stuff. Their skills and approach are a constant inspiration, and I can’t say it enough times: It’s such an honor… Read More

Compete with your biggest competitors PPC

Chad Kearns9 Oct, 2014

Six Ways to Win on your Competitor’s Branded Keywords

Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again.… Read More

affinity Featured

Ian Lurie8 Oct, 2014

Google Custom Affinities Is Here: What You Should Do

Yesterday, Google rolled out ‘custom affinities’ — their way to cross-target different audience segments. You can read about it on The Verge: Google rolls out custom affinity audiences ad tool for targeting very specific groups of people We’ve been researching this for a few years now. We started showing our results when I babbled about… Read More

Test Your Responsive Design Design & Development

Jarrod Medrano7 Oct, 2014

How to Test Responsive Web Design

Photo by Jeremy Keith. With the multitude of phones, tablets, phablets, fondleslabs, and other devices on the market, it can be difficult to determine whether or not your new responsive web site is actually responsive. Unless you have a lot of cash to blow on every mobile device that exists, you are probably going to… Read More

makemyday Internet Marketing

Ian Lurie29 Sep, 2014

A Geek’s Guide To Gaming The Algorithms

I talk about all that’s wrong in marketing, tactics vs. strategy, etc. etc. We’re ignoring strategy and sound marketing. We work too hard to game the algorithm at the expense of long-term business development. FYI: For me, gaming the algorithm means finding the fine edge between legitimate and spam, and skating that edge. For me,… Read More

Google Analytics Intent Analytics

Michael Wiegand25 Sep, 2014

Webinar Recap: Measuring Intent With Google Analytics

Last week, I gave a free webinar on measuring mid-funnel activity using Google Analytics and Google Tag Manager. If you missed it, here’s the recording: During the webinar, I made mention of several links and resources that would be available afterward. Here’s the link bundle containing everything: http://portent.co/measuring-intent If you don’t have time for either… Read More

iStock_000016830894Small PPC

Mike Fitterer24 Sep, 2014

Pay Per Click Advertising Explained by a Non-PPC Person

Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most… Read More

onetrick-cover Random

Ian Lurie22 Sep, 2014

One-Trick Ponies: The ebook

You’ve heard me rant about strategy vs. tactics, and why tactics-only business relationships are getting marketing agencies fired. I’ve realized it’s a much bigger problem than that. If you look at the last 15 years, the drive to ‘productize’ services has ripped the guts out of any business that is paid for an individual’s craft… Read More

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