Yearly Archives: 2014

How to use Intention.js for Responsive Design Design & Development

Jarrod Medrano11 Mar, 2014

How to use Intention.js for Responsive Design

When developing responsive websites, you will inevitably encounter designs that require some kind of HTML reordering. Often this arbitrary reordering can be achieved through clever CSS tricks, but if that is not possible or practical, you may end up having to do some kind of javascript to sniff for browser widths. Enter Intention.js. Intention.js is… Read More

Tracking SEO Improvements SEO

Ken Colborn10 Mar, 2014

Rankings Aren’t All That: How to Really Track SEO Improvements

There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I was told to go do my “SEO magic” by a client. These same people are hungry to see results to make sure that you are actually doing… Read More

What am i supposed to do PPC

Timothy Johnson7 Mar, 2014

Bing’s Automated PPC Solution for Small Businesses

Running paid search campaigns takes time, money and experience that many small businesses don’t have. They may have heard of PPC before and have thought about whether it can help their business, but who has the time or knowhow to run an AdWords or Bing Ads campaign? AdWords Express is Google’s automated PPC solution for… Read More

write bloody at awp Internet Marketing

Isla McKetta5 Mar, 2014

Internet Marketing Lessons Learned from Walking the AWP Book Fair

A writer at a book fair is a lot like a teenaged girl loose on the Internet with her mom’s credit card. The wonder! The excitement! The expense! When that writer is also a marketer, you can be sure she’ll be looking at the displays! The giveaways! The opportunities to build brand awareness! This is… Read More

Analytics

Michael Wiegand27 Feb, 2014

Portent Webinar Recap: Next-Level Segmentation

Here’s a link to the segmentation deck: Portent Webinar: Next-Level Segmentation from Ian Lurie And the link bundle mentioned throughout Michael’s presentation today: http://portent.co/nl-segments Check back soon for video!

Photo Courtesy Of: 401(K) 2013 401(K) 2013 PPC

Kiko Correa27 Feb, 2014

Are You Optimizing Your PPC Campaigns To Death?

Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me,… Read More

The Bay Lights Art Installation by Leo Villareal Design & Development

Blake Scott20 Feb, 2014

What Does a Degree in Architecture Have to Do with Web Design & Development?

Information Space has a conceptual mirror… Physical Space Having recently worked my butt off to earn a Master of Architecture, I often come across those who are curious about my decision to channel my design education into the wonderful world of the interwebs. Basically, I’m regularly asked what capital-A Architecture actually is– as in, physical… Read More

digital-advertising-platforms Blog

Steve Gahler19 Feb, 2014

Advertising Will Soon Reach a Digital Tipping Point

While television continues to have its strong hold on ad dollars, digital is a rapidly growing category and there are no signs of it slowing down. Take for instance Google’s $3.2 billion cash acquisition of Nest, with many reports suggesting it’s a play to better target ads in the home. These investments are increasingly putting… Read More

google-shopping PPC

Ryan Moothart6 Feb, 2014

Google Shopping Campaigns Get Results

For the past few months, we at Portent have been trying out Google AdWords’ new Shopping Campaigns format for a couple of our clients. We had been eager to try it out and finally got the opportunity last November when one of our clients was accepted into the beta program. After 2 and half months,… Read More

scatterplot Analytics

Ian Lurie31 Jan, 2014

Attribution-fu: Slides and video

If you’re going to grow a marketing campaign beyond last-click converters, you have to know how to attribute value to channels that support conversion in other ways. A classic example: You’re running a social media campaign. Your client wants to turn it off, because they see zero conversions. But you know social media supports other… Read More

Icons from IcoMoon Featured

Nick Bernard30 Jan, 2014

Why SEOs Should Dump CSS Sprites for Icon Fonts

The SEO community and the web development community can often be at odds. One thing they’ll both agree on, however, is the importance of performance. The SEO’s favorite site speed tool is Google’s PageSpeed Insights, which I’ve written about before. We’ve all seen this among the suggestions: CSS sprites. One tactic to improve site speed… Read More

Believe in Yourselfie Social Media

Braxton Kellogg29 Jan, 2014

What’s Ahead for Social? Believe in Yourself(ie) for 2014

No matter where you looked in 2013, there was always someone within a few feet of you with his or her arm outstretched, snapping a photo or shooting a video. In fact, Oxford Dictionaries’ word of the year for 2013 was “selfie.” Yes, that’s actually a thing. On the bright side, at least it wasn’t… Read More

Mount Ruapehu SEO

Travis Brown28 Jan, 2014

The Growth and Rise of Good Guest Blogging

If you haven’t already, I’d love it if you would read Matt Cutts’s The decay and fall of guest blogging for SEO post to understand the context of my post. “Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your… Read More

Bad Date Internet Marketing

Meegan Kauffman16 Jan, 2014

As Good as It Gets: What dating can teach us about email marketing.

The greatest thing about email marketing is how direct the communication is. Email is the closest you can get to dating your customers. Creepy? Maybe a little. Intrusive? Not if you do it right. Why bother with email? (Reasons to take the leap) People sign up for emails because they want the inside scoop. They… Read More

front end workflow Blog

Josh Milo14 Jan, 2014

A Front-End Workflow For The Evolving Web

The Setup Front End Development is a fairly new concept. Back when “Webmaster” was an actual job title there was no real “development” on the front end. Websites were structured using tables, CHSS and SSP were being joined together to make what eventually would be CSS. The web was still primarily a place for documents,… Read More