Yearly Archives: 2014

The Bay Lights Art Installation by Leo Villareal Design & Development

Blake Scott20 Feb, 2014

What Does a Degree in Architecture Have to Do with Web Design & Development?

Information Space has a conceptual mirror… Physical Space Having recently worked my butt off to earn a Master of Architecture, I often come across those who are curious about my decision to channel my design education into the wonderful world of the interwebs. Basically, I’m regularly asked what capital-A Architecture actually is– as in, physical… Read More

digital-advertising-platforms Blog

Steve Gahler19 Feb, 2014

Advertising Will Soon Reach a Digital Tipping Point

While television continues to have its strong hold on ad dollars, digital is a rapidly growing category and there are no signs of it slowing down. Take for instance Google’s $3.2 billion cash acquisition of Nest, with many reports suggesting it’s a play to better target ads in the home. These investments are increasingly putting… Read More

google-shopping PPC

Ryan Moothart6 Feb, 2014

Google Shopping Campaigns Get Results

For the past few months, we at Portent have been trying out Google AdWords’ new Shopping Campaigns format for a couple of our clients. We had been eager to try it out and finally got the opportunity last November when one of our clients was accepted into the beta program. After 2 and half months,… Read More

scatterplot Analytics

Ian Lurie31 Jan, 2014

Attribution-fu: Slides and video

If you’re going to grow a marketing campaign beyond last-click converters, you have to know how to attribute value to channels that support conversion in other ways. A classic example: You’re running a social media campaign. Your client wants to turn it off, because they see zero conversions. But you know social media supports other… Read More

Icons from IcoMoon Featured

Nick Bernard30 Jan, 2014

Why SEOs Should Dump CSS Sprites for Icon Fonts

The SEO community and the web development community can often be at odds. One thing they’ll both agree on, however, is the importance of performance. The SEO’s favorite site speed tool is Google’s PageSpeed Insights, which I’ve written about before. We’ve all seen this among the suggestions: CSS sprites. One tactic to improve site speed… Read More

Believe in Yourselfie Social Media

Braxton Kellogg29 Jan, 2014

What’s Ahead for Social? Believe in Yourself(ie) for 2014

No matter where you looked in 2013, there was always someone within a few feet of you with his or her arm outstretched, snapping a photo or shooting a video. In fact, Oxford Dictionaries’ word of the year for 2013 was “selfie.” Yes, that’s actually a thing. On the bright side, at least it wasn’t… Read More

Mount Ruapehu SEO

Travis Brown28 Jan, 2014

The Growth and Rise of Good Guest Blogging

If you haven’t already, I’d love it if you would read Matt Cutts’s The decay and fall of guest blogging for SEO post to understand the context of my post. “Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your… Read More

Bad Date Internet Marketing

Meegan Kauffman16 Jan, 2014

As Good as It Gets: What dating can teach us about email marketing.

The greatest thing about email marketing is how direct the communication is. Email is the closest you can get to dating your customers. Creepy? Maybe a little. Intrusive? Not if you do it right. Why bother with email? (Reasons to take the leap) People sign up for emails because they want the inside scoop. They… Read More

front end workflow Blog

Josh Milo14 Jan, 2014

A Front-End Workflow For The Evolving Web

The Setup Front End Development is a fairly new concept. Back when “Webmaster” was an actual job title there was no real “development” on the front end. Websites were structured using tables, CHSS and SSP were being joined together to make what eventually would be CSS. The web was still primarily a place for documents,… Read More

An open letter to CMOs Featured

Ian Lurie9 Jan, 2014

Open Letter to CMOs: Confessions of a Digital Marketing Agency

Dear Chief Marketing Officers: For nearly 20 years, we have worked together to build digital marketing as a discipline. You’ve trusted digital agencies like mine with your consumers, your brand, and your marketing dollars. You’ve taken the risks and the responsibility, while your digital agencies have responded with clicks, likes, and an avalanche of data… Read More