How YouTube’s Crack Down on Ad Blockers Impacts Advertisers
Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage.
All in-house by one agency. Coordinated digital strategy and execution.
Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.
Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.
Effective social reach with campaigns by veterans who have partnered with the best-loved brands.
A small sampling of expert advice and insight from Portent's blog.
Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage.
Google is replacing FID with Interaction to Next Paint (INP) as a primary Core Web Vitals metric. Understand how INP works and what it means for site owners.
Learn more about GA4 engagement rate, industry benchmarks to compare your performance against, and our tips to optimize this metric.