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Chad Kearns

Chad Kearns

Chad is the ROI elevator operator. Press any button to take your PPC account to the next level. And please tip.

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Articles by Chad Kearns

Compete with your biggest competitors

Chad Kearns //  9 Oct, 2014

Six Ways to Win on your Competitor’s Branded Keywords

Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again.… Read More

guy

Chad Kearns //  21 Mar, 2014

Exploring the Potential Impact of Google AdWords Online Video Ads

Last December, PPC Essentials, Portent’s pay-per-click service offering designed for growing small businesses, took a leap of faith in positioning ourselves as an entity offering services separately from Portent’s enterprise-level internet marketing services. One essential element of this transition was to create a new website for ourselves that would completely separate us from Portent’s main… Read More

Look for Portent’s PPC Essentials for Small Business on New Domain

Chad Kearns //  13 Dec, 2013

Look for Portent’s PPC Essentials for Small Business on New Domain

Portent is proud to announce the rebranding of PPC Essentials through the launch of ppc-essentials.com. Designed specifically with the small business advertiser in mind, PPC Essentials offers expert PPC management for monthly paid search budgets under $3,000 per month. The package offering allows businesses operating with a small budget to have an account setup and/or… Read More

Shopping Cart with Boxes

Chad Kearns //  3 Oct, 2013

Proof Even Small Businesses Should Be Utilizing Product Listing Ads

After switching from free listings to commercial in October 2012, a lot has been made of Google’s transformation around Google Shopping. Almost a year later, while maybe no concrete winners (besides Google’s bottom line) can be drawn in the sand, we have seen significant opportunities for small businesses within Google’s increasing focus in its shopping… Read More

Man with marker drawing trending up line

Chad Kearns //  14 Jun, 2013

Building Successful Low Budget PPC: Tracking your Success

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. This is the last post of the six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow… Read More

Hand checking boxes

Chad Kearns //  17 May, 2013

Building Successful Low Budget PPC: Understand your Campaign Settings

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More

Man Working on a Building Structure

Chad Kearns //  10 May, 2013

Building Successful Low Budget PPC: Account Structure

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More

Chad Kearns //  23 Oct, 2012

7 Tips for Killer Online Customer Reviews

Chances are you’re not the only retailer in your industry. And your business is being judged alongside other online businesses by potential customers and search engines. Getting great customer reviews on Google+ Local, Yelp and other review services can give your company a huge advantage. Why are online customer reviews so important? 70% of consumers… Read More

Pay Per Click Management

Chad Kearns //  14 Sep, 2012

The New PPC Management Referral Program that Gets You Cash

IT’S FREE MONEY! Now that we have your attention, Portent is proud to announce a newly created referral program for our PPC Essentials management package. What does this mean? It means that if you refer Portent’s PPC Essentials package to a small business owner or marketing manager and they sign up for our monthly management… Read More

Chad Kearns //  30 Jul, 2012

5 Critical Tips for PPC Success for Small Businesses on a Budget

Small business owners on a tight budget need to stretch their PPC advertising dollars to get the most bang for their buck. However, there are countless money-sucking traps along the way that can derail your online advertising goals. Here are five critical tips for PPC success for small businesses on a budget. 1. Separate Networks.… Read More