Adding copy to your website can become a tug-o-war between the Branding and SEO teams. One side is representing the voice and tone of the brand. At the other end of the rope, the SEO team is focused on increasing keyword rankings. This can lead to everyone walking away covered in mud. Avoid that unclean [...]
Articles by Chris Hugo
A graduate of Central Washington University, Chris brings years of public relations and brand marketing strategy from her time in the outdoor, travel and toy industries.
Seducing the Client: Four Tips for Making a Good First Impression
They say you only get one chance to make a first impression. It’s true. On dates, with mother-in-laws and in business. Thankfully, I aced my first date with my husband and we currently live happily ever after. With two cats. One Keurig. No picket fence. Meeting a client for the first time is also like [...]
