Articles by Doug Antkowiak

With the new changes to Facebook Graph Search, the pages you like on Facebook will soon appear in search results. For most of us, there’s nothing to worry about. Declaring you “Like” How I Met Your Mother is just a sign you enjoyed the show’s witty writing before Barney and Robin got together… for the [...]

If you haven’t tried it yet, Twitter’s new iOS Vine app is the Instagram of moving pictures. Riding the coattails of the resurging graphics interchange format (that’s a .gif for everyone playing at home), Vine records six seconds of video to upload on the Vine social network, Twitter and Facebook – that’s about it for [...]

What’s the big deal about Facebook Graph Search? It’s a common question this week, and while it doesn’t warrant a Notre Dame think tank disaster group, we should all care (at least a little) about Facebook’s new “smarter” search engine. From businesses and Internet marketers to everyday Facebook users, this new way of search should [...]

In a move that probably should have happened a year ago, Pinterest has finally announced business pages (as well as a new set of business terms of service). What’s New About Business Pages? Not a lot, which is a good thing because sometimes it’s tricky to implement social media advice. Basically, business pages make three major [...]

Who ya gonna call for local SEO help? By now, we hope it’s us. Two weeks ago we made an open call for questions related to Local Search. Since then, we’ve discussed the meat and potatoes of local SEO: offsite factors, social strategies and the fundamentals of local search. Now, to wrap up our Portent [...]

When it comes to optimizing your local business for search, you know that directories play a significant role in building authority for a company. But we know you’re cooler than that. You want more from your local search optimization strategy. You want to get SOCIAL!!! Why You Can’t Ignore Social Optimization You can’t afford not [...]

I’m presenting my webinar about the Possibilities of Pinterest on Thursday, August 30, 2012 from 11:00 AM to 12:15 PM PDT. If this blog post reaches you in time, you can sign up for the webinar here. You can check out my slidedeck below. I’ll add a link to the recorded version of my presentation [...]

As a note, this blog post was supposed to publish last month around the announcement of Google+ Local. Unfortunately, I’ve been expecting Google+ to magically fix itself and update our currently blank profile image to one of the images we submitted. We’re still waiting. From what I hear, we’re not the only ones suffering. Even [...]

“Because I said so” worked with your mom and it works in marketing. “Because” is a magical word because when people hear it, they start to buy in. Taking its roots from the phrase bi cause during the 13th Century, “because” introduces a direct reason for any occurrence or action in a statement. Last month, [...]

It’s amazing how 140 characters can have such an impact on your career. Now that we live in a world where “Google before you tweet” is the new “think before you speak,” we all know how important it is to digest a witty thought before broadcasting it into the universe. The next time you feel [...]