When it comes to writing updates in Google+, some of the most influential people use the following formula to make their posts stand out: (Title in bold) + (3 to 4 short paragraphs) + #hashtag + URL + Picture = Awesome Update The inspiration of this post comes from Avinash Kaushik. I’m sure we’ve all [...]
Articles by Doug Antkowiak
Doug currently oversees all of Portent's major social media campaigns and occasionally speaks at Wappow Social Day.
Facebook is Watching You
A post in the Subreddit r/Facebook on Wednesday claims to show you how to identify people you don’t know who view your profile. It raises a serious question: Is Facebook recording every move you make on the social network? How would you feel if you knew if Facebook recorded your name, location, action and time [...]
You’ll “Like” Our Facebook Timeline Guide
As Facebook upgrades all business pages to Timeline on March 30, 2012, we wanted to make a living infographic of the new Facebook Timeline design to help everyone make the change. Portent’s Timeline Dimensions page on Facebook displays best practices for the Facebook Timeline cover photo dimensions, profile and photo dimensions as well as custom [...]
Why Aren’t More People Talking About Google+ Direct Connect?
When I brought up Google+ Direct Connect with Ian, he already knew that Google+ will build your search traffic, but when it came to authenticating a Google+ page, he didn’t really know what I was talking about. In a nutshell, Google+ Direct Connect allows users the ability to discover a Google+ page by adding the [...]
How to Add Multiple Administrators to Google Plus Pages
In late December, Google announced the ability to delegate up to 50 named managers as administrators for a Google+ page, yet Google forgot to tell us one little secret. How the hell do you grant admin access to multiple users? If you’ve already created your Google+ page, use this simple tutorial to help others join [...]
What Happens When the Social Media Guy Gets Banned from Facebook
Today, I received this lovely message from Facebook. I know what you’re thinking. What did straight-edge Doug do to anger his favorite social network? The short answer is that I posted a cartoon of two people having sex while making status updates on their phones with the caption, “Looks like this is the new definition [...]
Want An Internet Marketing Internship? Take My Advice
Yes, it’s true. Portent is looking for two interns: a social media intern and a PPC intern for the winter months. The position starts ASAP and both have the potential for full-time employment. If you know someone fresh out of college who might dig a fun gig where they’ll learn the ropes of internet marketing, [...]
Baby, Oh… What Justin Bieber Taught Me About Social Media
Awhile back, I saw Guy Kawasaki speak at the Google campus and he said, “The Justin Bieber movie Never Say Never is the best example of social media. Ever.” Before I go all Bielieber on you, I have to admit Guy Kawasaki was right… technically. Besides The Social Network, I’m assuming there are very few [...]
Visualizing Data with Infographics
Need to explain the evolution of the internet in less than five minutes? Or maybe demonstrate an R analysis of the length of baseball games over the last 30 years? Try using an infographic. Infographics (informational graphics) are one of the best ways to display complex data or conceptual information in a quick and easy-to-read [...]
New Google Ranking Factor: Site Owner Attractiveness
It’s well known that attractive people are thought to be smarter and nicer, but it doesn’t stop there. Today the Portent Interactive SEO team discovered a new search engine ranking factor: site owner attractiveness. “We’ve been noticing some strange movements in the rankings recently.” Said Portent SEO Specialist Matthew Gratt, “We couldn’t figure out what [...]
