Doug Antkowiak // 10 Dec, 2011
Today, I received this lovely message from Facebook. I know what you’re thinking. What did straight-edge Doug do to anger his favorite social network? The short answer is that I posted a cartoon of two people having sex while making status updates on their phones with the caption, “Looks like this is the new definition… Read More
Doug Antkowiak // 12 Nov, 2011
Yes, it’s true. Portent is looking for two interns: a social media intern and a PPC intern for the winter months. The position starts ASAP and both have the potential for full-time employment. If you know someone fresh out of college who might dig a fun gig where they’ll learn the ropes of internet marketing,… Read More
Doug Antkowiak // 16 Aug, 2011
Awhile back, I saw Guy Kawasaki speak at the Google campus and he said, “The Justin Bieber movie Never Say Never is the best example of social media. Ever.” Before I go all Bielieber on you, I have to admit Guy Kawasaki was right… technically. Besides The Social Network, I’m assuming there are very few… Read More
Doug Antkowiak // 25 Apr, 2011
Need to explain the evolution of the internet in less than five minutes? Or maybe demonstrate an R analysis of the length of baseball games over the last 30 years? Try using an infographic. Infographics (informational graphics) are one of the best ways to display complex data or conceptual information in a quick and easy-to-read… Read More
Doug Antkowiak // 1 Apr, 2011
It’s well known that attractive people are thought to be smarter and nicer, but it doesn’t stop there. Today the Portent Interactive SEO team discovered a new search engine ranking factor: site owner attractiveness. “We’ve been noticing some strange movements in the rankings recently.” Said Portent SEO Specialist Matthew Gratt, “We couldn’t figure out what… Read More
Doug Antkowiak // 10 Mar, 2011
Note: The following post was written on March 10, 2011. Facebook has since fixed Bug 15200 and pushed back the deadline for creating new FBML apps to Friday, March 18th as announced on the Facebook Developer Blog. Having trouble viewing a Facebook iframe via https? You’re not alone. When the Portent development team was hard… Read More
Doug Antkowiak // 14 Feb, 2011
Facebook finally made the page design changes we all expected since their accidental upload in December. Tabs are gone, FBML is on the way out and pages can talk to other pages (hope you’re hungry for a tasty batch of Facebook Spam). Every Facebook marketer should be asking themselves, "When do I have to upgrade… Read More
Doug Antkowiak // 10 Jan, 2011
Earning a degree from HootSuite University is like playing basketball against your dog. It’s super easy, and it’s a waste of time (unless you go toe-to-paw with Air Bud, the free-throw shooting dog). Don’t get me wrong, I’m a big HootSuite fan. It was the social media tool of choice for Portent Interactive because it’s… Read More
Doug Antkowiak // 6 Dec, 2010
It’s apparent that the new profile changes are Facebook’s way of allowing each profile to take on a narrative. Personal biography information like your job status, education and home town are clustered together and bumped to the top of the page.
Doug Antkowiak // 19 Nov, 2010
As the Facebook of the business world, LinkedIn has become the go-to social media scene for career movers and shakers, and now it’s more influential than ever.
Doug Antkowiak // 19 Oct, 2010
Optimizing your Facebook posts for the News Feed should be your first plan of attack in your battle for social marketing supremacy.