Black Friday, Cyber Monday, Thanksgiving, it’s fast approaching. I’m sure you’ve got your campaigns all pumped up with holiday-riffic ad copy burgeoning with sales and promo codes sitting in an Editor file, ready to go. And course, have your daily budgets set to skyrocket to keep up with demand. People sure a love a deal. [...]

I haven’t heard much about Contact Form Extensions since PPC Hero talked about the beta last January 2010 (yeah, AWHILE ago) and all but forgot about it until I ran across it today myself. Searching on what will be a super hot topic, well now, I found a contact extension form ad in the sidebar, [...]

If you’re attending SMX East this September at the Jacob K. Javits Center, look for me! I’ll be on the Q&A panel for Ask the Paid Search Buyers on Thursday the 15th. Bring the questions you’ve always wanted to ask about PPC. And you’ll definitely not want to miss my presentation on How to Create [...]

I pitched SMX Advanced this year for the Human vs. Machines: What’s the Best Way to Manage Paid Search? session. I didn’t get accepted (sniff) but that’s doesn’t mean that my pitch can’t be a most excellent blog post. I knew I was a little off the beaten track with it anyway, but that is [...]

You’ve seen the blog posts- the painstakingly written over 5 months series on taking the MSN adExcellence exam, but the clicking from post to post and inability to look at them while taking the exam is NO MORE. That’s right, all the posts have been compiled into a handy FREE downloadable ebook that you can [...]

First introduced in 2009 for mortgages, Comparison Ads have expanded into the promised additional areas of credit cards, CDs, Checking and Savings accounts. Rolled out today, the expanded Google Advisor tool is open for business. I began immediately by taking test drives in both the user interface and in search to see what the ads [...]

It’s taken me longer than I wanted, but finally I have documented the highlights from each of the 32 videos (so that you don’t have to watch them all) and hopefully saved you a couple of hours at least. Total running time is 2hrs and 35mins, not counting load up time or any note taking [...]

FINALLY, the last installment of the MSN AdCenter Exam series- having to do with the adCenter Desktop Editor. It’s been a long haul, but from what I understand there are some of you out there that got some value out of the series. So I thank you for staying tuned and staying with me. I’ll [...]

Today’s post is brought to you by Bethany Bey of PPC Hero! In a touching speech by President Jack Nicholson, he asks alien invaders “Why can’t we work out our differences? Why can’t we work things out? Little people, why can’t we all just get along?” Although things didn’t end so well for him, this [...]

Part 6 is finally here! Yeah, I know. About time. Who’s read for some Budgeting and Billing? Microsoft adCenter Budgeting (2:08) This two minute video just goes over the different options: divide across the month or per day or the spend until depleted with definitions. Daily budget is a “target” and the actual spend will [...]