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Elizabeth Marsten

Elizabeth Marsten

Elizabeth supervises the overall search division at Portent, which includes PPC, SEO, Social Media and Content. Check out her modest brag link bundle if you really want to know more: http://bitly.com/bundles/ebkendo/5 She has also written ebooks, is a ClickZ columnist, a Lynda.com author, a Dummies book author and speaks on PPC across the USA at various conferences including the SMX shows, mozCon and Hero Con.

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Articles by Elizabeth Marsten

Google Shopping

Elizabeth Marsten //  26 Sep, 2012

Google Shopping: How We’re All Totally & Utterly Screwed

Well OK, I’m being a tiny bit dramatic. But Google Shopping could totally and utterly screw you over if: You’re not a major brand with an AdWords rep to spoon feed you You’re not familiar with how shopping feeds, shopping engines & AdWords works You haven’t started thinking about this and you’re an ecommerce retailer… Read More

rick-backus

Elizabeth Marsten //  20 Aug, 2012

Google Shopping: Interview with Rick Backus of CPC Strategy

Rick is the CEO and Co-Founder of CPC Strategy, a comparison shopping engine management company started in 2007. They take client feeds across multiple platforms (Amazon, Nextag, PriceGrabber, etc;) and optimize them for ROI through strategy, attention to detail and expertise in CSEs (comparison shopping engines.) Rick was kind enough to let me ask a… Read More

Google Analytics

Elizabeth Marsten //  19 Jul, 2012

Using Visitor Flow and Site Search in GA to Prove You Need PPC Landing Pages

How do you know when you should use a lander over a category or product page in PPC? Well, yes, you test. But let’s say you’ve tested between the two, but are stuck in a circle and would really like to test a category lander just for PPC and need some “evidence” to convince a… Read More

google shopping beta

Elizabeth Marsten //  21 Jun, 2012

What a Paid Search Marketer Needs to Know About Google Shopping

Froogle, Google Product Search, Google Shopping- whatever you call it, it’s integrated with AdWords – now more than ever. And if you think Google is going to stop there…yeah, right. This just got a bit more competitive is all. Oh yeah, and less free. If you’ve been following along with the recent announcement that Google… Read More

Elizabeth Marsten //  31 May, 2012

And So Are the Days of Our Tukwila Lives…

Today, Portent is moving to the Smith Tower. But before we can say hello to downtown Seattle, we have to say goodbye to Tukwila Life. If you’re unfamiliar with the phrase “That’s Tukwila Life” – it’s the motto of the city of Tukwila, where Portent has made it’s home for the last ten years or… Read More

Elizabeth Marsten //  23 May, 2012

9 Tips for Setting Up an AdCenter Account from Scratch

It’s free to sign up! AdWords charges you $5 for account activation. Don’t dump your entire AdWords account in. That’s just silly. Use the 80/20 rule. 20% of what you’re doing in Google can go over to adCenter. Just like a house fire, take only what you treasure most. Then accumulate later. There are settings… Read More

Elizabeth Marsten //  4 May, 2012

10 Dangerous Defaults in PPC

You remember that episode where Homer Simpson goes into space as a NASA astronaut? He only got to go because Barney Gumble has an alcoholic relapse and Homer was the second runner up. Scientist: Well, Homer, I guess you’re the winner by default. Homer: Default? Woo hoo! The two sweetest words in the English language:… Read More

Elizabeth Marsten //  26 Apr, 2012

Expert PPC Management Within Your Reach

Pay-Per-Click advertising is a beautiful thing. Set up an AdWords or adCenter account and your ads can target thousands of potential customers looking for a product just like yours. Mmm, that’s nice. But it can be complicated and difficult. Especially on a budget. And time consuming. PPC Essentials Package That’s why Portent is rolling out… Read More

elizabeth-marsten

Elizabeth Marsten //  23 Apr, 2012

Thurday’s Free Webinar: PPC for Cheapskates

Hey Everybody! Don’t forget about Portent’s free monthly webinar on Thursday, April 26 at 11am PST. This month, yours truly will be presenting: PPC for Cheapskates. Pick up great tips and tricks to maximize your PPC dollars, whatever your budget size might be. If you have not registered yet, don’t be shy, registration is quick… Read More

google-adwords-logo

Elizabeth Marsten //  15 Mar, 2012

The AdWords Manual Review

If you’re not familiar with the exciting adventure that is an AdWords Manual Review, heed my warning. It’s one of those clauses they hide in the terms and conditions and has little to no flexibility on either scheduling one or finding out more about them- like why your account was flagged in the first place.… Read More