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Elizabeth Marsten

Elizabeth Marsten

Elizabeth supervises the overall search division at Portent, which includes PPC, SEO, Social Media and Content. Check out her modest brag link bundle if you really want to know more: http://bitly.com/bundles/ebkendo/5 She has also written ebooks, is a ClickZ columnist, a Lynda.com author, a Dummies book author and speaks on PPC across the USA at various conferences including the SMX shows, mozCon and Hero Con.

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Articles by Elizabeth Marsten

Elizabeth Marsten //  2 May, 2011

Complete Guide to Taking the Microsoft adExcellence Exam

It’s taken me longer than I wanted, but finally I have documented the highlights from each of the 32 videos (so that you don’t have to watch them all) and hopefully saved you a couple of hours at least. Total running time is 2hrs and 35mins, not counting load up time or any note taking… Read More

Elizabeth Marsten //  28 Apr, 2011

Taking the Microsoft AdExcellence Exam Part 7

FINALLY, the last installment of the MSN AdCenter Exam series- having to do with the adCenter Desktop Editor. It’s been a long haul, but from what I understand there are some of you out there that got some value out of the series. So I thank you for staying tuned and staying with me. I’ll… Read More

Elizabeth Marsten //  26 Apr, 2011

Dealing With AdWords and Analytics Data Discrepancies

Today’s post is brought to you by Bethany Bey of PPC Hero! In a touching speech by President Jack Nicholson, he asks alien invaders “Why can’t we work out our differences? Why can’t we work things out? Little people, why can’t we all just get along?” Although things didn’t end so well for him, this… Read More

Elizabeth Marsten //  4 Apr, 2011

Taking the Microsoft AdExcellence Exam Part 6

Part 6 is finally here! Yeah, I know. About time. Who’s read for some Budgeting and Billing? Microsoft adCenter Budgeting (2:08) This two minute video just goes over the different options: divide across the month or per day or the spend until depleted with definitions. Daily budget is a “target” and the actual spend will… Read More

Elizabeth Marsten //  28 Mar, 2011

PPC eBooks for Small Business

It took me much longer than I anticipated it would, but here they are! PPC eBooks meant for small businesses- small business being defined as a PPC budget of $1,000 or less in a month. That’s not to say a $500,000 per month budget wouldn’t benefit from this information, it’s just as a small business… Read More

Elizabeth Marsten //  17 Mar, 2011

Google Product Feed Updates & Rich Snippets

Technically this information isn’t strictly PPC, but it sure affects you if you are running or using a product feed for things like Product Extension Ads or Product Listing Ads and the feed suddenly disappears, disabling all your precious AdWords attributes and rendering the Auto Targets tab useless. Tragic, right? So here is a breakdown… Read More

Elizabeth Marsten //  17 Feb, 2011

Taking the Microsoft AdExcellence Exam Part 5

Moving on to section #5 of the video series, Optimizing Ad Performance, we start to see the light at the end of the tunnel of this video series! Stay tuned for parts 6 & 7 to close out this marathon of AdExcellence. Campaign Optimization (6:01) The bottom line of this video is really is how… Read More

Elizabeth Marsten //  7 Feb, 2011

Google Places: Treat Tags & Boost Like Your PPC

Are you managing your own or your client's Google Places page promotion? If not, you probably should think about it. It all boils down to PPC type management in the end and if left to their own devices, you know what will happen. One person fills it out to the best of their ability one… Read More

Elizabeth Marsten //  24 Jan, 2011

Taking the Microsoft AdExcellence Exam Part 4

Moving on the part 4 in the Microsoft adExcellence Exam series, we explore the Tracking Ad Performance section. After this, you’re more than half way there! Microsoft Adcenter Reports (3:22) This section just explains where to find the reporting features and what kinds of reports where are. There are 3 types of reports: Delivery, Budget… Read More

Elizabeth Marsten //  21 Dec, 2010

Taking the Microsoft AdExcellence Exam Part 3

Ready to move on to Targeting? This one is a short one, but it’s an important one, so here we go, one step closer to taking the adExcellence exam! Targeting (3:24) Targeting has several optional features that will make your campaigns more effective like geo-targeting, day of the week, hours of the day, gender and… Read More

Elizabeth Marsten //  8 Dec, 2010

Taking the Microsoft AdExcellence Exam Part 2

Continuing on with Part 2 of our 7 part series, I won’t dilly dally with details and like Lord of the Rings: The Two Towers, we’re just going to jump right into our guide on taking the adExcellence exam, Getting Started. Creating an Account (3:58) This section is a quick overview on how to set… Read More

Elizabeth Marsten //  2 Dec, 2010

AdCenter Syndicated Search Partners

How do you know when you’ve hit a nerve? When MSN adCenter writes an entire post meant to deconstruct your post about adCenter Syndicated Search Partners. That was…surprising. But- it did finally crack a discussion about syndicated search partners wide open. First off – I don’t think Microsoft adCenter liked my writing style. I’m snarky.… Read More

Elizabeth Marsten //  24 Nov, 2010

Taking the Microsoft AdExcellence Exam Part 4

Moving on the part 4 in the Microsoft adExcellence Exam series, we explore the Tracking Ad Performance section. After this, you’re more than half way there! Microsoft Adcenter Reports (3:22) This section just explains where to find the reporting features and what kinds of reports where are. -There are 3 types of reports: Delivery, Budget… Read More

Elizabeth Marsten //  23 Nov, 2010

Taking the Microsoft AdExcellence Exam Part 1

Back in 2006 I took this little test for Yahoo to become a Search Ambassador. The test was pretty silly, a few of the questions actually required an answer that proclaimed Yahoo to be the greatest like “With the most searches globally, which search engine has more than X million searches?” Choose from Google, Yahoo,… Read More

Elizabeth Marsten //  9 Nov, 2010

AdCenter Syndicated Search Partners- The Content Network of 2006

I’m sure someone in branding at Google had a reason for trying to rename the Content Network the Display Network, if only to help us all forget about those awful lists of sites and thousands of impressions where clicks went to die, were unmanageable and never made a cent. Welcome to 2010, where as usual,… Read More