Elizabeth Marsten

Elizabeth Marsten

Elizabeth supervises the overall search division at Portent, which includes PPC, SEO, Social Media and Content. Check out her modest brag link bundle if you really want to know more: She has also written ebooks, is a ClickZ columnist, a author, a Dummies book author and speaks on PPC across the USA at various conferences including the SMX shows, mozCon and Hero Con.

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Articles by Elizabeth Marsten

Elizabeth Marsten //  4 Mar, 2010

Internet Marketing Jokes

It was only a matter of time before I broke down and degenerated into making awful puns, dirty jokes and drawing conclusions where none should be drawn. Without further adieu, I bring to you….very bad internet marketing jokes. Internet Marketing Relationships We just weren't the same match type. She had too many negative keywords. His… Read More

Elizabeth Marsten //  21 Dec, 2009

How to: Set up and Track Product Extension Ads in Google AdWords

Product Extension Ads isn’t the newest tool on the block from Google AdWords, but it most certainly is pretty cool. Especially if you have a Google Base Merchant Center account with product feed. The Help Center stuff at Google is a wall of explanatory text, but I still found myself emailing the reps asking for… Read More

Elizabeth Marsten //  12 Nov, 2009

Evan Fishkin’s PubCon 2009 Head Shaving by Matt Cutts

Check out Portent Interactive’s own Evan Fishkin at PubCon 2009 in Las Vegas, NV. Evan’s head was shaved by Google’s Matt Cutts due to a lost bet. Evan bet Matt that no one would submit a spam site to Google’s interactive site review. Clearly, someone did. And no, the bet had nothing to do with… Read More


Elizabeth Marsten //  12 Nov, 2009

Don’t Market to Me like I’m a Prostitute

While this is a true story, it took me awhile to stop being creeped out and make the connection to how this could apply to internet marketing. Once while home was a mere four blocks from a friend’s house (granted I crossed a major avenue in which prostitution is a known issue, but 35 blocks… Read More

Elizabeth Marsten //  30 Oct, 2009

Dear Yahoo, Please Stop Showing My Ads for EVERYthing

Dear Yahoo, While I admit that I was pretty annoyed with the Google session based keyword searches, I have to say that Yahoo has them beat. Ever since they advanced “advanced” matching that’s been taking over in PPC accounts, keywords that used to see 3,000 impressions in a month are now seeing 3,000 within a… Read More


Elizabeth Marsten //  23 Sep, 2009

Dear Google, Please Give Me Back My Money

Dear Google, I was going through my search query reports the other day and noticed that more and more I am seeing these broad match (session based) results. Interesting. I know that there is no opt out button for this and like my fellow SEMs am in a bit of an annoyed snit, but since… Read More

Elizabeth Marsten //  2 Sep, 2009

Did Google Earn the Fail Badge or did the Advertiser?

Periodically you’ll see a post where someone has collected “epic fail” (and not just on the Fail Blog) screenshots of ads gone wrong. The serious plane crash news article next to the banner ad for discount tickets on the same airline that crashed. The diet pill flash banner across a forum for recovering anorexics. A… Read More

Elizabeth Marsten //  27 Jul, 2009

Simplify PPC Reports

After attending a Stratigent workshop with Jennifer Vessenmeyer called “Pimp your Reports” it got me thinking about PPC reporting and how I could be “pimping” my own reports. I don’t mean throwing so much data together that no one will ever read it like a house bill nor exporting something out of AdWords and handing… Read More

Elizabeth Marsten //  18 Jun, 2009

AdWords Bid Simulator Update

As we all already know Google AdWords has beta testing the AdWords Bid Simulator feature since late May/early June. So what’s new since then? I’ll show you: Previous screenshots of the new feature have not included this Cost versus Clicks graph, which gives you a nice visual on how your estimated stats will look like… Read More

killer ad copy

Elizabeth Marsten //  5 Jun, 2009

Writing Killer Ad Copy…and not getting arrested

As promised, my presentation from the SMX Advanced session Writing Killer Ad Copy. You’ll laugh. You’ll cry. And you’ll completely re-think how you write ads. Keep in mind that this presentation was created for advanced paid search specialists. The purpose of the session was to get people thinking “outside the box.” My job was to… Read More

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