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George Freitag

George Freitag

For the last 5 years, George has driven SEO strategies for all kinds of businesses. Current focuses include technical SEO, local, analytics, and video SEO. Prior to all of that, George studied both creative and technical writing.

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Articles by George Freitag

data-highlighter

George Freitag //  30 Oct, 2014

Google’s Data Highlighter: Your New Favorite Backup Plan

We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search… Read More

Farewell Authorship

George Freitag //  4 Sep, 2014

Team Portent Bids Farewell to Authorship

One spring day of 2011, Google announced a new thing called “Authorship.” They described it as a way of using data to “help people find content from great authors in our search results.” With little exception, the SEO community rejoiced. Finally, we, the content creators and bloggers of the world, were on top. By adding… Read More

local-seo-screenshot

George Freitag //  1 Jul, 2014

Get on that Map: Local SEO Best Practices [VIDEO WEBINAR]

This webinar was given on June 19, 2014 Learn all about Local SEO best practices, including basic on-site SEO for businesses, business profiles, directory and citation providers, duplicate listings, reviews, and more in this free PortentU webinar. Watch the full video: Get the link bundle here. See just the slidedeck here.

Google Webmaster Tools

George Freitag //  19 Mar, 2014

Old School Keyword Research with Google Webmaster Tools

“Not Provided” is old news by now, and most SEOs have learned lots of different keyword discovery strategies. There are costly solutions like mining paid traffic and using third party tools, or just plain complicated tactics like correlating ranking data with organic landing page traffic. These are all great and people absolutely should continue using… Read More

Keyword Spy

George Freitag //  26 Sep, 2013

Team Portent Weighs In On the Loss of Organic Keywords

Well it finally happened. In what they claim is a move to make search data more secure, Google has begun to encrypt all searches, effectively placing all organic traffic into the (not provided) category. This means business owners will never see the keywords people used to get to their site. We’ve already gone over what… Read More

Portent pop quiz front slide

George Freitag //  14 Sep, 2013

Portent Pop Quiz: George Freitag on Why You Should Delay Posting Your Videos on YouTube

Sometimes we’re in meeting or on calls with clients and we catch our colleagues saying something worth sharing. So we created the “Portent Pop Quiz” series where we ambush the Portentite and have them drop a quick knowledge bomb about a random subject. In this one George Freitag addresses why you should delay posting your… Read More

A screencap of Portent's new Blogger Dashboard

George Freitag //  29 Aug, 2013

The Blogger Dashboard: Google Analytics for Writers

If you’re on this site and you’re a blogger, chances are you’ve already read a few dozen articles about how great Google Analytics is. And they’re all right. You should absolutely use Google Analytics. It’s free, incredibly versatile, and chock-full of useful data about what people are doing on your site. The only problem is… Read More

Everything Non-SEOs Need to Know Title Slide

George Freitag //  9 Jul, 2013

Everything Non-SEOs Need To Know About SEO (Webinar)

Last month, I did a webinar called “Everything Non-SEOs Need To Know About SEO.” The goal was to give developers, designers, and other web professionals a core understanding of some of the more complex SEO concepts. Here’s the full video along with the link bundle that includes the slidedeck. Enjoy! You can find the link… Read More

Hand Graphic of Scout's Honor

George Freitag //  1 May, 2013

5 SEO Strategies We Swear Aren’t Going Anywhere

It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when meta keywords and nofollow tags were totally legit?  Ah, the good old days…)  And now Google is threatening to crack down on two staples of the SEO stable: anchor text and… Read More

Graph of Using the Google Doc

George Freitag //  26 Mar, 2013

How to Generate Video Sitemaps using Google Docs

Let me just start out with the ending. The Google Doc below takes a list of pages containing embedded YouTube or Vimeo videos and uses magic to grab all the data you need for a video XML sitemap. Then it makes the sitemap for you. You can have it by going to the link below… Read More

Angry at SEO

George Freitag //  5 Mar, 2013

Why Web Professionals Hate SEOs

Before I even became an SEO I learned to hate SEOs. After all, SEOs would take the beautiful, functional site the designers and developers spent their nights creating and cram it full of footer links, anchor text, H tags, nofollows, and any other piece of code they could think of until the site couldn’t breathe.… Read More

Brick and Mortar for SEO

George Freitag //  27 Sep, 2012

The Brick and Mortar of Local SEO

As we’ve discussed during the earlier parts of our Local Series, directories and social networks are vital to getting your business found online. Directories feed search engines the data that justifies your business’ inclusion in the local results. Social networks get the word out to your customers and let you connect with them online. But,… Read More

George Freitag //  18 Sep, 2012

Get All Your Questions about Local SEO Answered!

Last week we announced our new referral program for our PPC Essentials Package. There was a blog post about it. The world changed. We decided we really liked that feeling and wanted to hold onto it a little longer. So this week we’re announcing a special for our recently revamped and reworked Local SEO Package. For… Read More

George Freitag //  30 May, 2012

Goodbye Google Places, Hello Google+ Local

Business owners got a treat this morning as Google rolled out yet another update to its local platform, this time, ditching Google Places and replacing it with Google+ Local. This move completely integrates Google’s local listings with the current Google+ social network. Coincidentally, and equally newsworthy, Portent just happens to be moving to our new… Read More